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Entrepreneur Magazine Small Business Advisor

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ISBN-10: 0471332224

ISBN-13: 9780471332220

Edition: 2nd 1999

Authors: Inc. Staff Entrepreneur Media

List price: $27.95
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Description:

This new edition features a chapter on marketing and selling over the Internet, and discusses the uses of fax and e-mail, setting up a Web page, and order fulfilment. Legal and tax information has also been updated where appropriate.
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Book details

List price: $27.95
Edition: 2nd
Copyright year: 1999
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/29/1999
Binding: Paperback
Pages: 672
Size: 7.00" wide x 10.25" long x 1.75" tall
Weight: 2.442
Language: English

Starting Your Business
Personal Evaluation
Personal Planning
The Importance of Planning
Resources
Ideas and Trends
Finding New Business Ideas
Evaluating Your Idea
Market Testing
Resources
Market Research
Gathering Information
Customer Research
Researching the Competition
Researching the Industry
Information Networks
Resources
Legal Forms
Sole Proprietorship
Partnership
Corporations
Forming a Corporation
Limited Liability Company
Fictitious Name
Resources
Licensing
Business Licensing
Business Permits
Zoning Ordinances
Other Regulations
Resources
Location
Targeting the Right Community
Site Location
Site Selection Factors
Facility Choices
Leasing Considerations
Physical Plant Requirements
Purchasing
Resources
Leasing
Leasing Considerations
Real Estate Leases
Equipment Leases
To Lease or Buy?
Negotiating a Lease
Resources
Developing a Business Plan
Title Page and Contents
Executive Summary
The Business Description
Market Strategies
Competitive Analysis
Design and Development Plans
Operations and Management
Financial Components
Resources
Sample Business Plan
Executive Summary
The Business Description
Market Strategies
Competitive Analysis
Design and Development Plans
Operations and Management
Financial Components
Buying a Business
How to Investigate before Buying
The Right Price
Negotiation
Business Brokers
Methods of Buying
Resources
Franchise Opportunities
Pros and Cons
Franchising Laws
Selecting a Franchise
The Uniform Franchise Offering Circular (UFOC)
The Franchise Agreement
Interviews: Franchisors and Franchises
Financial Requirements
Resources
Business Opportunities
The Advantages of a Business Opportunity Venture
The Disadvantages of Business Opportunities
Choosing the Business Opportunity
Performing the Analysis
Business Opportunities and the FTC Rule
Finances: Yours and Theirs
Resources
Start-Up Financing
Evaluating Your Financial Situation
Sources of Money
Resources
Small Business Administration Loans
Types of SBA Loans
Specific Loan Programs Offered
Types of Lenders
SBA Loan Restrictions
SBA Loan Structure
Investment Statement
Resources
Managing Your Own Business
Insurance
Risk Management
Life Insurance
Health Insurance
Liability
Property Insurance
Special Coverage
Buying Insurance
Resources
Financial Control
The Financial Statements
Comparative Financial Ratio Analysis
Resources
Record Keeping
Accounting Methods
Record Keeping
Other Records You Should Retain
Professional Financial Advisors
Resources
Pricing
Pricing Guidelines
Price, Quantity, and the Theory of Demand
Pricing Methods
Pricing a Product
Pricing a Service
Resources
Taxes
Taxation Basics
Taxes and Your Business Form
Standard Business Deductions
Record Keeping for Tax Purposes
Depreciation
Pension and Retirement Plans
Tax Planning
Resources
Credit Management
The Advantages of Extending Credit
The Disadvantages of Extending Credit
Extending Credit
Retail Credit
Trade Credit: Tips and Traps
Collections: The Other Side of the Credit Coin
The Collection Process
Resources
Bootstrap Financing
Trade Credit--Uses and Costs
Factoring
Customers
Real Estate
Equipment Suppliers
Leasing
Managing Cash Flow
Resources
Legal Matters
Raising Money
Marketing Laws
Contracts
Purchasing a Business or Franchise
New Ways of Doing Business
The North American Free Trade Agreement and Exporting
Key Employee Promises
Theft of Information
Lawsuits
Steps in Filing a Small Claims Action
The Corporate Veil
Resources
Growing Your Business
Marketing Plan
The Concept
Executive Summary
Product Description
Market Analysis
The Competitive Analysis
Product Development
Operations
Objectives and Goals
Marketing Tactics
Financial Projections
Summary
Resources
Sales
Planning for Sales
Making the Sale
Resources
Advertising
Defining Your Market
Creating the Ad Budget
Media Planning
The Creative Campaign
Measuring Advertising Effectiveness
Advertising Professionals
Summary
Resources
Internet Marketing
Do You Need a Web Site?
Getting Online
Setting Up a Web Site
Setting Up the Site
Attracting Visitors to Your Site
Resources
Telemarketing
Phone Systems
Toll-free Numbers
Telephone Sales
Resources
Expansion Capital
When Do You Need Expansion Capital?
Sources of Expansion Capital
Resources
Public Offerings
The Advantages and Disadvantages
Preparing to Go Public
The Process of Going Public
Operating as a Public Company
Additional Methods of Going Public
Resources
Selling Your Business
Should You Use a Broker?
Pricing Your Business
Financial Considerations
The Psychology of Selling Your Business
Logistics of a Sale
Resources
Glossary
Index