Mastering Data Mining The Art and Science of Customer Relationship Management

Name: Mastering Data Mining The Art and Science of Customer Relationship Management
Price: 64.8 USD
Availability: InStock
ISBN: 9780471331230

ISBN-10: 0471331236

ISBN-13: 9780471331230

Edition: 2000

Authors: Michael J. A. Berry, Gordon S. Linoff

List price: $75.00

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Description:

Assuming readers know the basic techniques of data mining, the authors focus on how to best apply these techniques to real business cases.

Book details

List price: $75.00
Copyright year: 2000
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/28/1999
Binding: Paperback
Pages: 512
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.936
Language: English



Setting The Focus.


Data Mining in Context.


Why Master the Art?


Data Mining Methodology: The Virtuous Cycle Revisited.


Customers and Their Lifecycles.


The Three Pillars Of Data Mining.


Data Mining Techniques and Algorithms.


Data, Data Everywhere...


Building Effective Predictive Models.


Taking Control: Setting Up a Data Mining Environment.


Case Studies.


Who Needs Bag Balm and Pants Stretchers.


Who Gets What? Building a Best Next Offer Model for an Online Bank.


Please Don't Go! Churn Modeling in Wireless Communication.


Converging on the Customer: Understanding Customer Behavior in the Telecommunications Industry.


Who Is Buying What? Getting to Know Supermarket Shoppers.


Waste Not, Want Not: Improving Manufacturing Processes.


The Societal Context: Data Mining and Privacy.


Index