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Mastering Data Mining The Art and Science of Customer Relationship Management

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ISBN-10: 0471331236

ISBN-13: 9780471331230

Edition: 2000

Authors: Michael J. A. Berry, Gordon S. Linoff

List price: $75.00
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Assuming readers know the basic techniques of data mining, the authors focus on how to best apply these techniques to real business cases.
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Book details

List price: $75.00
Copyright year: 2000
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/28/1999
Binding: Paperback
Pages: 512
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.936
Language: English

Setting The Focus.
Data Mining in Context.
Why Master the Art?
Data Mining Methodology: The Virtuous Cycle Revisited.
Customers and Their Lifecycles.
The Three Pillars Of Data Mining.
Data Mining Techniques and Algorithms.
Data, Data Everywhere...
Building Effective Predictive Models.
Taking Control: Setting Up a Data Mining Environment.
Case Studies.
Who Needs Bag Balm and Pants Stretchers.
Who Gets What? Building a Best Next Offer Model for an Online Bank.
Please Don't Go! Churn Modeling in Wireless Communication.
Converging on the Customer: Understanding Customer Behavior in the Telecommunications Industry.
Who Is Buying What? Getting to Know Supermarket Shoppers.
Waste Not, Want Not: Improving Manufacturing Processes.
The Societal Context: Data Mining and Privacy.