Complete Guide to Fundraising Management (AFP/Wiley Fund Development Series)

ISBN-10: 0471200190

ISBN-13: 9780471200192

Edition: 2nd 2002 (Revised)

Authors: Stanley Weinstein

List price: $34.95
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Packed with all the essentials of fund-raising management With incisive explanations of basic fund-raising principles and practices, The Complete Guide to Fund-Raising Management, Second Edition shows how to oversee a comprehensive resource development program that focuses on planning, self-assessment, and continual improvement. Thoroughly updated, this Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. This helpful guide moves beyond theory to address day-to-day problems faced by a nonprofit and offers sound advice and solutions. Plus, the book includes a CD-ROM with sample forms, checklists, and innovative grids that will help you plan and execute a successful fund-raising campaign.
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Book details

List price: $34.95
Edition: 2nd
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/13/2002
Binding: Hardcover
Pages: 384
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 1.628
Language: English

Kathleen Blake Yancey is a professor of English at Florida State University.Stanley Weinstein, ACFRE, EMBA, is President of Stanley Weinstein & Co., specializing in the fundraising, management, and marketing needs of philanthropic organizations nationwide. With more than forty-two years of experience in the nonprofit world, he has distinguished himself as a consultant, teacher, and author. As a consultant specializing in organizational development, strategic planning, fundraising, annual, endowment, and capital campaigns, he has had the opportunity to work closely with board and staff leaders from more than 300 nonprofit organizations nationwide. His campaigns have resulted in numerous major gifts ranging from $50,000 to $50 million. In 2006, he was named "Outstanding Fundraising Professional."

Five Major Fundraising Principles
People Give to People ... to Help People
People Give Relative to Their Means
Those Closest Must Set the Pace
Successful Fundraising
The 80/20 Rule Is Becoming the 90/10 Rule
The Need for Balance
Your Organization and the Not-for-Profit World
An Overview of the Sector--Broad Range of Services
Opportunities and Challenges
Working Together
The Importance of Strategic Management
Be Sure Your Institution Is Worthy of Support
Managing the Resource Development Function
Analysis and Planning
Effectiveness: Doing the Right Things
Efficiency: Doing Things Right
Budgets and Financial Resources
Fundraising Modes
Special Issues Related to Small and Large Operations
The Case for Support and Fundraising Materials
The Case Statement
The Comprehensive Formal Case Statement
The Case Statement Process
Market and Situation-Specific Case Statements
Presentations and Presentation Materials
Managing Information
Record Keeping
Supporting Fundraising Strategies
Targeted Communications
The System
Establishing the Information System
Prospect Identification, Research, and Segmentation
The Best Prospects
Prospect Research
Prospect Ratings and Evaluations
Know the Prospective Donor as a Person
Nurturing Relationships
Friend-Raising Activities
Relationship-Building Activities Must Be Scheduled and Monitored
"Moves" Management--Cultivating Real Relationships
Donor Acknowledgment
Four Parts to an Acknowledgment Program
Major Gift Programs
When Major Gift Strategies Are Appropriate
Preparing for a Major Gifts Initiative
The Solicitation Interview (How to Ask for a Major Gift)
After the Solicitation
Solicitation Training and Role Playing
Direct and Select Mail Fundraising
Acquisition Mailings
Renew and Upgrade
Lapsed Donors
Public Relations and Information
Ensuring Success
Elements of the Appeal Package
Mail Lists
Mail Preparation: What to Do In-House, What to Do with a Mail House
Post Office
Newsletters as Part of the Direct Mail Program
Telephone Solicitations
Volunteer Telephone Solicitations
Professional Telephone Solicitation Campaigns
Special Event Fundraisers
Choosing a Special Event
Implementing the Event
Cause-Related Marketing
What Is a Grant?
Government Grants and Contracts
Foundation Research
Project Development
The Application
Acknowledgment and Reporting Requirements
Planned Giving
Defining Planned Giving
The Importance of Planned Giving
Charitable Gift Instruments--Ways of Giving
Donor Education and the Planned Giving Program
Endowment Fund
Sample Marketing Plan for Charitable Gift Annuities
Planned-Giving Societies
Capital and Endowment Campaigns
Requirements for a Successful Campaign
Chronological Steps for Success
Building Endowments
Institutional Differences
Campaign Organization and Structure
Human Resources
The Board of Directors
The Resource Development Staff
Working with Consultants
About the CD-ROM
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