Building a Mail Order Business A Complete Manual for Success

Name: Building a Mail Order Business A Complete Manual for Success
Price: 4.13 USD
Availability: InStock
ISBN: 9780471109464

ISBN-10: 0471109460

ISBN-13: 9780471109464

Edition: 4th 1996 (Revised)

Authors: William A. Cohen

List price: $68.50

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Now in its fourth edition, this guide to mail-order success covers all aspects of the business. It also highlights the latest legislation and the newest technology, as well as providing sample adverts and promotional gimmicks.

Book details

List price: $68.50
Edition: 4th
Copyright year: 1996
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/1/1996
Binding: Hardcover
Pages: 592
Size: 6.30" wide x 9.29" long x 1.77" tall
Weight: 1.848
Language: English



How to Start Your Mail Order Business


Important Legal and Ethical Issues


Maintaining Your Management Records


Bringing Your Product to the Consumer


Mail Order Merchandising


Finding Profitable Products to Sell by Mail


Pricing Your Mail Order Product or Service


Developing a Unique Offer


Mail Order Media


Making Money with Classified Ads


Making Money with Display Ads


Making Money with TV and Radio Ads


Making Money with Your Telephone


Making Money with 900 Numbers


The Mail Order Message


The Truth About Copywriting


How to Write Copy That Creates Sales


Saving and Making Money with Your Printing


Mail Order Measurement


Testing to Find Out Whether You'll Be Successful before You Invest Heavily


Developing a Mail Order Marketing Plan


Appendices


Index