Differentiate or Die Survival in Our Era of Killer Competition
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Description: Written simply and clearly and featuring many case examples, Differentiate or Die is an in-depth exploration of today's most successful differentiation strategies and how to use them. Jack Trout is the coauthor of Positioning and Marketing Warfare.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $21.95
Copyright year: 2000
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/1/2001
Size: 6.25" wide x 9.00" long x 0.75" tall
|The Tyranny of Choice|
|Whatever Happened to the U.S.P.?|
|Reinventing the U.S.P.|
|Quality and Customer Orientation Are Rarely Differentiating Ideas|
|Creativity Is Not a Differentiating Idea|
|Price Is Rarely a Differentiating Idea|
|Breadth of Line Is a Difficult Way to Differentiate|
|The Steps to Differentiation|
|Differentiation Takes Place in the Mind|
|Being First Is a Differentiating Idea|
|Attribute Ownership Is a Way to Differentiate|
|Leadership Is a Way to Differentiate|
|Heritage Is a Differentiating Idea|
|Market Specialty Is a Differentiating Idea|
|Preference Is a Differentiating Idea|
|How a Product Is Made Can Be a Differentiating Idea|
|Being the Latest Can Be a Differentiating Idea|
|Hotness Is a Way to Differentiate|
|Growth Can Destroy Differentiation|
|Differentiation Often Requires Sacrifice|
|Being Different in Different Places|
|Maintaining Your Difference|
|Who Is in Charge of Differentiation?|