Differentiate or Die Survival in Our Era of Killer Competition

Name: Differentiate or Die Survival in Our Era of Killer Competition
Price: 3.51 USD
Availability: InStock
ISBN: 9780471028925

ISBN-10: 0471028924

ISBN-13: 9780471028925

Edition: 2000

Authors: Jack Trout, Steve Rivkin

List price: $21.95

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Description:

Written simply and clearly and featuring many case examples, Differentiate or Die is an in-depth exploration of today's most successful differentiation strategies and how to use them. Jack Trout is the coauthor of Positioning and Marketing Warfare.

Book details

List price: $21.95
Copyright year: 2000
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/1/2001
Binding: Paperback
Pages: 240
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 0.748
Language: English



The Tyranny of Choice


Whatever Happened to the U.S.P.?


Reinventing the U.S.P.


Quality and Customer Orientation Are Rarely Differentiating Ideas


Creativity Is Not a Differentiating Idea


Price Is Rarely a Differentiating Idea


Breadth of Line Is a Difficult Way to Differentiate


The Steps to Differentiation


Differentiation Takes Place in the Mind


Being First Is a Differentiating Idea


Attribute Ownership Is a Way to Differentiate


Leadership Is a Way to Differentiate


Heritage Is a Differentiating Idea


Market Specialty Is a Differentiating Idea


Preference Is a Differentiating Idea


How a Product Is Made Can Be a Differentiating Idea


Being the Latest Can Be a Differentiating Idea


Hotness Is a Way to Differentiate


Growth Can Destroy Differentiation


Differentiation Often Requires Sacrifice


Being Different in Different Places


Maintaining Your Difference


Who Is in Charge of Differentiation?


Notes


Index