IABC Handbook of Organizational Communication A Guide to Internal Communication, Public Relations, Marketing, and Leadership
Edition: 2nd 2011
List price: $95.00
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Description: This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation management; basics of marketing communication as well as current trends; and customer relations.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $95.00
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 5/20/2011
Size: 7.50" wide x 9.50" long x 1.25" tall
|About the Authors|
|Foundations of Business Communication|
|Characteristics of Excellent Communication|
|The Corporate Communicator: A Senior-Level Strategist|
|Communication and the High-Trust Organization|
|Communication Ethics: Think Like a Professional: Don't Be Idealistic When Sorting Out Right from Wrong|
|Corporate Social Responsibility: The Communicator's Role as Leader and Advocate|
|Corporate Social Responsibility and Sustainability|
|Strategic Approaches to Managing the Communications function|
|Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs|
|Issues Management: Linking Business and Communication Planning|
|Communicating Change: When Change Just Doesn't Stop: Creating Really Good Change Communication|
|Crisis Communication: Moving from Tactical Response to Proactive Crisis Preparedness|
|The Role of Communications in Company Business Strategy|
|The Impact of Technology on Corporate Communication|
|Communicating with a Diverse Workforce|
|Integrating Employee Communications Media|
|Internal Branding, Employer Branding|
|Communicating for a Merger or an Acquisition|
|The Challenges of Employee Engagement: Throwing Rocks at the Corporate Rhinoceros|
|Measuring the Effectiveness of Internal Communication|
|Public Relations Research and Planning|
|Investor Relations and Financial Communication|
|Government Relations: Connecting Communication to the Public Policy Process|
|Reputation Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age|
|Measuring Public Relations Programs|
|The Engagement of Brands|
|Customer Relations: Smart Organizations Think Like Their Customers|
|Measuring Marketing Communication|