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Innovation Manual Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market

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ISBN-10: 0470724536

ISBN-13: 9780470724538

Edition: 2008

Authors: David Midgley, Midgley

List price: $23.99
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The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. This accessible resource focuses on the core knowledge that fuels value innovation. Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools in the toolkit sit within an overall framework that shows how they build on and reinforce one another. Along with this, the book guides managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.
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Book details

List price: $23.99
Copyright year: 2008
Publisher: John Wiley & Sons, Limited
Publication date: 2/26/2009
Binding: Hardcover
Pages: 330
Size: 6.75" wide x 9.75" long x 1.00" tall
Weight: 1.540
Language: English

David Midgley is Professor in German Literature and Culture at the University of Cambridge, England, and a Fellow of St. John's College. His publications include WritingWeimar: Critical Realismin German Literature, 1918-1933 (Oxford University Press, 2000).

The Three Challenges of Business Innovation
The objectives of the book
Addressing the changing nature of innovation
The five key tasks
How to use the book
Creating Advantage in the Minds of Many
The standard model of adoption
Alternative models from psychology and sociology
The supply of influence
Action steps: three steps to create advantage
Links to the five key tasks
Chartering Innovation within the Organization
Innovation is a programme, not an event
Setting the direction of the innovation programme
Cooper's Stage-Gate™ method
Setting up the project and defining its objective
Action steps: clarity of direction, flexibility of organization
Links to other tasks
Toolkit for Chapter 3
Selecting, Preparing and Supporting the Right Team
How to organize teams for major innovation
Organizational principles for innovation teams
Seven practical steps to develop teamwork
Action steps: invest in the team
Links to other tasks
Toolkit for Chapter 4
Co-Creating the Innovation with Customers
When you should seek customer involvement
Which customers should be involved in co-creation?
How to involve customers in co-creation
Action steps: involving the right customers at the right time and with the right method
Links to other tasks
Toolkit for Chapter 5
Changing the Organization to Deliver the Innovation
Principles of change management
Comparing change management and breakthrough innovation
Action steps: organizational principles for innovation management
Links to other tasks
Toolkit for Chapter 6
Building the Market for the Innovation
Before launch
Engaging the innovators
Gaining momentum and reaching out to the mainstream
Action steps: rethinking business planning, developing managers for the next stage
Links to other tasks
Toolkit for Chapter 7
Putting it All Together
Towards better practice
Flexibility in various circumstances
Final reflections