Innovation and Entrepreneurship
Edition: 2nd 2011
List price: $49.99
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Developed in particular for undergraduate level courses. Innovation and Entrpreneurship, is an accessible introductory text written primarily for business and management studies students. The book is also suitable for engineering students studying courses in business and management. Features of this new edition include: contemporary applications, such as services (public and private), innovation for sustainability, social entrepreneurship, exploiting information technologies, innovation for development, and creating new ventures.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $49.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 4/8/2011
Size: 7.00" wide x 9.00" long x 1.00" tall
|Entrepreneurial Goals and Context|
|The Innovation Imperative|
|Social Entrepreneurship and Innovation|
|Globalisation, Development and Sustainability|
|Recognising the Opportunity|
|Individual and Organisational Characteristics|
|Sources of Innovation|
|Searching for Opportunities|
|Finding the Resources|
|Building the Case|
|Developing the Venture|
|Developing New Products and Services|
|Creating New Ventures|
|Exploiting Knowledge and Intellectual Property|
|Creating Value and Growing Ventures|
|Learning to Manage Innovation|