Innovation and Entrepreneurship

Name: Innovation and Entrepreneurship
Price: 64.35 USD
Availability: InStock
ISBN: 9780470711446

ISBN-10: 0470711442

ISBN-13: 9780470711446

Edition: 2nd 2011

Authors: John Bessant, Joe Tidd

List price: $52.99

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Description:

Developed in particular for undergraduate level courses. Innovation and Entrpreneurship, is an accessible introductory text written primarily for business and management studies students. The book is also suitable for engineering students studying courses in business and management. Features of this new edition include: contemporary applications, such as services (public and private), innovation for sustainability, social entrepreneurship, exploiting information technologies, innovation for development, and creating new ventures.

Book details

List price: $52.99
Edition: 2nd
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 4/8/2011
Binding: Paperback
Pages: 604
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 2.794
Language: English



Preface


Acknowledgements



Entrepreneurial Goals and Context



The Innovation Imperative



Social Entrepreneurship and Innovation



Globalisation, Development and Sustainability



Recognising the Opportunity



Individual and Organisational Characteristics



Sources of Innovation



Searching for Opportunities



Finding the Resources



Building the Case



Exploiting Networks



Developing the Venture



Developing New Products and Services



Creating New Ventures



Creating Value



Exploiting Knowledge and Intellectual Property



Creating Value and Growing Ventures



Learning to Manage Innovation


Index.