Skip to content

Handbook of Online and Social Media Research Tools and Techniques for Market Researchers

ISBN-10: 0470710403

ISBN-13: 9780470710401

Edition: 2010 (Handbook (Instructor's))

Authors: Ray Poynter

List price: $40.99
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube. It will appeal to market researchers and research buyers looking to understand and utilise the new techniques and tools that the digital revolution has enabled. The book draws together the new techniques available to the market researcher into a single reference and shows, via the use of cases studies, how these innovations are being used by the leaders in the field. Each technique is reviewed in turn, exploring its methodologies, illustrated via case studies, and then assessed in terms of benefits and pitfalls. The book includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. The book also explores why traditional research is broken, both in theory and practice.
Customers also bought

Book details

List price: $40.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 8/13/2010
Binding: Hardcover
Pages: 464
Size: 6.75" wide x 10.00" long x 1.50" tall
Weight: 2.046
Language: English

Foreword
Introduction
Online Quantitative Survey Research
Overview of Online Quantitative Research
Web Survey Systems
Designing Online Surveys
Working with Panels and Databases
Running an Online Survey and Summary
Qualitative Research
Overview of Online Qualitative Research
Online Focus Groups
Bulletin Board Groups and Parallel IDIs
Other Online Qualitative Methods and Summary of Online Qualitative Research
Social Media
Participatory Blogs as Research Tools
Online Research Communities/MROCs
Blog and Buzz Mining
Other Social Media Topics and Summary
Research Topics
Specialist Research Areas
Website Research
Research Techniques and Approaches
The Business of Market Research
Breaking News!
NewMR
Trends and Innovations
An Overview of Online and Social Media Research
Glossary
Further Information
References
Acknowledgements
Index