Handbook of Online and Social Media Research Tools and Techniques for Market Researchers

Name: Handbook of Online and Social Media Research Tools and Techniques for Market Researchers
Price: 5.19 USD
Availability: InStock
ISBN: 9780470710401

ISBN-10: 0470710403

ISBN-13: 9780470710401

Edition: 2010 (Handbook (Instructor's))

Authors: Ray Poynter

List price: $40.99

This item qualifies for FREE shipping.

30 day, 100% satisfaction guarantee!

Buy new: $45.78

Marketplace

3 new & used from $5.19

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube. It will appeal to market researchers and research buyers looking to understand and utilise the new techniques and tools that the digital revolution has enabled. The book draws together the new techniques available to the market researcher into a single reference and shows, via the use of cases studies, how these innovations are being used by the leaders in the field. Each…

Book details

List price: $40.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 8/13/2010
Binding: Hardcover
Pages: 464
Size: 6.75" wide x 10.00" long x 1.50" tall
Weight: 2.046
Language: English



Foreword



Introduction



Online Quantitative Survey Research



Overview of Online Quantitative Research



Web Survey Systems



Designing Online Surveys



Working with Panels and Databases



Running an Online Survey and Summary



Qualitative Research



Overview of Online Qualitative Research



Online Focus Groups



Bulletin Board Groups and Parallel IDIs



Other Online Qualitative Methods and Summary of Online Qualitative Research



Social Media



Participatory Blogs as Research Tools



Online Research Communities/MROCs



Blog and Buzz Mining



Other Social Media Topics and Summary



Research Topics



Specialist Research Areas



Website Research



Research Techniques and Approaches



The Business of Market Research



Breaking News!



NewMR



Trends and Innovations



An Overview of Online and Social Media Research


Glossary


Further Information


References


Acknowledgements


Index