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Handbook of Online and Social Media Research Tools and Techniques for Market Researchers

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ISBN-10: 0470710403

ISBN-13: 9780470710401

Edition: 2010 (Handbook (Instructor's))

Authors: Ray Poynter

List price: $40.99
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The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube. It will appeal to market researchers and research buyers looking to understand and utilise the new techniques and tools that the digital revolution has enabled. The book draws together the new techniques available to the market researcher into a single reference and shows, via the use of cases studies, how these innovations are being used by the leaders in the field. Each…    
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Book details

List price: $40.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 8/13/2010
Binding: Hardcover
Pages: 464
Size: 6.75" wide x 10.00" long x 1.50" tall
Weight: 2.046
Language: English

Online Quantitative Survey Research
Overview of Online Quantitative Research
Web Survey Systems
Designing Online Surveys
Working with Panels and Databases
Running an Online Survey and Summary
Qualitative Research
Overview of Online Qualitative Research
Online Focus Groups
Bulletin Board Groups and Parallel IDIs
Other Online Qualitative Methods and Summary of Online Qualitative Research
Social Media
Participatory Blogs as Research Tools
Online Research Communities/MROCs
Blog and Buzz Mining
Other Social Media Topics and Summary
Research Topics
Specialist Research Areas
Website Research
Research Techniques and Approaches
The Business of Market Research
Breaking News!
Trends and Innovations
An Overview of Online and Social Media Research
Further Information