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PDMA Handbook of New Product Development

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ISBN-10: 0470648201

ISBN-13: 9780470648209

Edition: 3rd 2013

Authors: Abbie Griffin, Kenneth B. Kahn

List price: $105.00
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Description:

This will be the third edition of a book written by experts in each of the areas involved in new product development and will represents the best practices for industry. More than this, over the life of the very successful first two editions, the book has grown to become the "body of knowledge" for the Product Development and Management Association (PDMA) and is the single reference work that drives their professional certification exam.
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Book details

List price: $105.00
Edition: 3rd
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 1/29/2013
Binding: Hardcover
Pages: 504
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 2.046
Language: English

PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey. ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign. STEPHEN M. SOMERMEYER is a Relationship Manager at YourEncore in Indianapolis, Indiana.

Introduction
Preparing
New Products-What Separates the Winners from the Losers and What Drives Success
An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses
Service Development
Business Model Innovation: Innovation Outside the Core
Open Innovation and Successful Venturing
Success Factors of New Product Development for Emerging Markets
Starting
Effective Practices in the Front End of Innovation
Getting Lightning to Strike: Ideation and Concept Creation
Portfolio Management for Product Innovation
Identifying Significant New Business Opportunities: The Magellan Process
We-ness, Knowledge Sharing, and Performance in New Product Development Teams
Virtual Teams in New Product Development: Characteristics and Challenges
Progressing
Obtaining Customer Needs for Product Development
User Research for Product Innovation: Qualitative Methods
Market Analytics
Forecasting New Products
Social Media and New Product Development
Achieving
Developing Intelligent Products
Strategies to Improve NPD Governance
Managing the Supply Chain Implications of Launch
Post-Launch Product Management
Managing Innovation Paradoxes for Organizational Ambidexterity
Understanding the Most Common Types of Intellectual Property Rights and Applying Them to the Product Development Process
PDMA Research
Lessons Learned from Outstanding Corporate Innovators
The Difference between Goods and Services Development: A PDMA CPAS Research Study
The Emergence of the Product Innovation Discipline and Implications for Futher Research
Appendix: About the Product Development and Management Association (PDMA)
New Product Development Glossary
Author Index
Subject Index