PDMA Handbook of New Product Development

Name: PDMA Handbook of New Product Development
Availability: InStock
ISBN: 9780470648209

ISBN-10: 0470648201

ISBN-13: 9780470648209

Edition: 3rd 2013

Authors: Kenneth B. Kahn, Sally Evans Kay, Rebecca J. Slotegraaf, Steve Uban

List price: $113.95

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Description:

This will be the third edition of a book written by experts in each of the areas involved in new product development and will represents the best practices for industry. More than this, over the life of the very successful first two editions, the book has grown to become the "body of knowledge" for the Product Development and Management Association (PDMA) and is the single reference work that drives their professional certification exam.

Book details

List price: $113.95
Edition: 3rd
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 1/29/2013
Binding: Hardcover
Pages: 504
Size: 6.42" wide x 9.61" long x 1.24" tall
Weight: 2.178
Language: English



Introduction



Preparing



New Products-What Separates the Winners from the Losers and What Drives Success




An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses




Service Development




Business Model Innovation: Innovation Outside the Core




Open Innovation and Successful Venturing




Success Factors of New Product Development for Emerging Markets




Starting



Effective Practices in the Front End of Innovation




Getting Lightning to Strike: Ideation and Concept Creation




Portfolio Management for Product Innovation




Identifying Significant New Business Opportunities: The Magellan Process




We-ness, Knowledge Sharing, and Performance in New Product Development Teams




Virtual Teams in New Product Development: Characteristics and Challenges




Progressing



Obtaining Customer Needs for Product Development




User Research for Product Innovation: Qualitative Methods




Market Analytics




Forecasting New Products




Social Media and New Product Development




Achieving



Developing Intelligent Products




Strategies to Improve NPD Governance




Managing the Supply Chain Implications of Launch




Post-Launch Product Management




Managing Innovation Paradoxes for Organizational Ambidexterity




Understanding the Most Common Types of Intellectual Property Rights and Applying Them to the Product Development Process




PDMA Research



Lessons Learned from Outstanding Corporate Innovators




The Difference between Goods and Services Development: A PDMA CPAS Research Study




The Emergence of the Product Innovation Discipline and Implications for Futher Research



Appendix: About the Product Development and Management Association (PDMA)


New Product Development Glossary


Author Index


Subject Index