How Did I Get Here? The Ascent of an Unlikely CEO

ISBN-10: 047063149X

ISBN-13: 9780470631492

Edition: 2010

Authors: Tony Hawk, Pat Hawk, Steve Hawk

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Tony Hawk, the most famous skateboarder ever, ranks among the richest pitchmen in any sport. And in a sport that's especially youth-oriented, Tony, a 40-something father of four, still manages to connect with a young audience.Tony has secured endorsement deals with major brands such as PowerAde, Kellogg's and Kohl's, and achieved worldwide appeal from the ESPN X Games. He currently runs one of the most acclaimed skateboard companies as well as a clothing line and video game series that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history.How has he done it? Chairman of the Skateboard tells the amazing story behind Tony Hawk's unprecedented success and lasting appeal. Tony built his brand and image with authenticity. Authenticity is an important key to learn as Tony tells his story of building his brand in his own words. Readers learn fundamental lessons such as:Be a pioneer Stay alive and on the scene-live and breathe the lifestyle Be as popular with parents as with their offspring Insist on realism Give back
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Book details

List price: $16.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 10/22/2010
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.946
Language: English

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