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| Acknowledgments: "I Think We Need to Salute That!" | |
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| Introduction: "A Thing Like That" | |
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| "People May See Things Differently, But They Don't Really Want to": Mad Men and Problems of Knowledge and Freedom | |
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| What Fools We Were: Mad Men, Hindsight, and Justification | |
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| "People Want to Be Told What to Do So Badly That They'll Listen to Anyone": Mimetic Madness at Sterling Cooper | |
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| Capitalism and Freedom in the Affluent Society | |
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| "There is no Big Lie, There is no System, the Universe is Indifferent": Mad Men and the Problem of Meaning | |
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| Pete, Peggy, Don, and the Dialectic of Remembering and Forgetting | |
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| The Existential Void of Roger Sterling | |
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| Egoless Egoists: The Second-Hand Lives of Mad Men | |
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| An Existential Look at Mad Men: Don Draper, Advertising, and the Promise of Happiness | |
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| "And you know what Happiness is?": Mad Men and Ethics | |
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| "In on It": Honesty, Respect, and the Ethics of Advertising | |
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| Creating the Need for the New: "It's Not the Wheel. It's the Carousel." | |
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| "You're Looking in the Wrong Direction": Mad Men and the Ethics of Advertising | |
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| Is Don Draper a Good Man? | |
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| Don Draper, on How to Make Oneself (Whole Again) | |
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| "No One Else is Saying the Right thing About this": Mad Men and Social Philosophy | |
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| "And Nobody Understands That, but You Do": The Aristotelian Ideal of Friendship among the Mad Men (and Women) | |
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| Mad Women: Aristotle, Second-Wave Feminism, and the Women of Mad Men | |
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| "We've Got Bigger Problems to Worry about Than TV, Okay?" Mad Men and Race | |
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| "New York City Is a Marvelous Machine": Mad Men and the Power of Social Convention | |
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| Appendix: It's Not a List of Titles and Air Dates; It's an Episode Guide | |
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| Contributors: Some Real Mad Men and Women | |
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| Index: Client Files Lifted from Sterling Cooper | |