Buying Brain Secrets for Selling to the Subconscious Mind
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Description: The only guide youâ€²ll ever need to the ultimate business frontier-the human brainNeuroscience today offers extraordinary insights into how the brain affects every aspect of modern life. As much as 95% of our decisions are made by the subconscious mind. As a result, the worldâ€²s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more that are designed to appeal directly and powerfully to our brains.The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things, and also probes deeper questions on how this new knowledge can enhance customersâ€² lives. By putting the latest research at your fingertips, The Buying Brain gives you the key to Better product concepts, design, prototypes, and formulation Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty Customer service that truly has the customerâ€²s mind in mindA highly readable guide to some of todayâ€²s most amazing scientific findings, featuring beautiful graphics showing brain function and practical examples relevant to business, The Buying Brain is the only guide youâ€²ll ever need to the ultimate business frontier-the human brain.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $18.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 8/27/2010
Size: 6.25" wide x 9.25" long x 1.00" tall
|Introducting the Buying Brain|
|$1 Trillion to Persuade the Brain|
|Your Customer's Brain Is 100,000 Years Old|
|The Brain 101|
|The Five Senses and the Buying Brain|
|The Boomer Brain Is Buying|
|The Female Brain Is Buying|
|The Mommy Brain Is Buying|
|The Empathic Brain Is Buying|
|Engaging the Buying Brain|
|Neuromarketing Measures and Metrics|
|The Consumer Journey|
|The Buying Brain and Brands|
|The Buying Brain and Products|
|The Buying Brain and Packaging|
|The Buying Brain in the Aisle|
|The Buying Brain and Advertising|
|The Buying Brain, Screens, and Social Media|
|Vision of the Future|
|Notes and Sources|