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Achieving Excellence in Fundraising

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ISBN-10: 0470551739

ISBN-13: 9780470551738

Edition: 3rd 2011

Authors: Timothy L. Seiler, Eva E. Aldrich, Eugene R. Tempel, Paulette Maehara

List price: $72.50
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Hank Rosso's Achieving Excellence in Fund Raising, 3rd Edition, explains the fund raising profession's major principles, concepts and techniques. A host of respected authors demonstrate why fund raising is a strategic management discipline, and elucidate each step in the fund raising cycle: assessing human and societal needs, setting goals, selecting gift markets and fund raising techniques, soliciting new gifts, and encouraging renewals. This book provides a conceptual foundation for the fund raising profession, thoroughly examining its principles, strategies and methods. Using practical examples, the authors explain the reasoning behind the planning and selection of strategies for all…    
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Book details

List price: $72.50
Edition: 3rd
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/30/2010
Binding: Hardcover
Pages: 544
Size: 7.25" wide x 9.75" long x 1.50" tall
Weight: 2.508
Language: English