ESPN the Company The Story and Lessons Behind the Most Fanatical Brand in Sports

Name: ESPN the Company The Story and Lessons Behind the Most Fanatical Brand in Sports
Price: 2.59 USD
Availability: InStock
ISBN: 9780470542118

ISBN-10: 047054211X

ISBN-13: 9780470542118

Edition: 2009

Authors: Anthony F. Smith, Keith Hollihan

List price: $40.95

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Description:

So, how did the ESPN we know today succeed? Thirty years ago, ESPN may have been the biggest sports story not to make the front page, but the even bigger story, a story that remains untold, is how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace.The best organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. Sweat isn't just on the screen at ESPN, it's a part of the everyday hard work at the company.Readers will learn about:…

Book details

List price: $40.95
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 8/20/2009
Binding: Hardcover
Pages: 272
Size: 6.40" wide x 9.30" long x 0.95" tall
Weight: 1.012
Language: English

KEITH HOLLIHAN is the author of Flagged Victor and The Four Stages of Cruelty (a Publishers Weekly 2010 Book of the Year). Born in Canada, he has travelled widely, and lived in Japan and the Czech Republic. He lives in St. Paul, Minnesota.



Acknowledgments


Introduction: The Biggest Business Story in Sports



Turning Fanatics into Fans



Think Like an Incumbent, Act Like a Challenger



The Right Leader at the Right Time



Create Your Own Game



Expand the Brand



Playing Well With Others



Blow the Whistle, Spot the Ball



Are You Having Fun?


Notes


References


About the Author


Index