Contemporary Business

Name: Contemporary Business
Price: 6.91 USD
Availability: InStock
ISBN: 9780470531297

ISBN-10: 0470531290

ISBN-13: 9780470531297

Edition: 14th 2011

Authors: Louis E. Boone, David L. Kurtz

List price: $236.95

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Description:

Contemporary Business 14th Edition gives readers the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. With new integrated E-Business context throughout the book it provides a new approach. Another addition is the "Green Business" boxes in every chapter to provide reader's with more Green Business information. All of the information provided is put together in a format easy for all readers to understand, allowing for a better grasp of the information.

Book details

List price: $236.95
Edition: 14th
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/26/2011
Binding: Hardcover
Pages: 768
Size: 9.75" wide x 11.25" long x 1.25" tall
Weight: 4.180
Language: English




The Changing Face of Business



Business Ethics and Social Responsibility



Economic Challenges Facing Contemporary Business



Competing in World Markets



Forms of Business Ownership and Organization



Starting Your Own Business: The Entrepreneurship Alternative



Management, Leadership, and the Internal Organization



Human Resource Management: From Recruitment to Labor Relations



Top Performance through Empowerment, Teamwork, and Communication



Production and Operations Management



Customer-Driven Marketing



Product and Distribution Strategies



Promotion and Pricing Strategies



Using Technology to Manage Information Statements



The Financial System



Financial Management



Business Law



Insurance and Risk Management



Personal Financial Planning



Developing a Business Plan



Careers in Contemporary Business