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| Preface | |
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| Acknowledgments | |
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| Introduction and Background | |
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| The Thrill of Investing in Common Stocks | |
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| 1965-2009: Lessons from Significant Events in Berkshire History | |
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| Buffett Investing = Value + Growth | |
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| Value Investing-It's Like Buying Christmas Cards in January | |
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| Growth Investing | |
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| Intrinsic Value | |
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| Buffett Investing = Value + Growth | |
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| Other People's Money | |
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| Insurance: Other People's Money | |
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| Reinsurance: More of Other People's Money | |
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| Tax Deferment: Interest-Free Loans from the Government | |
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| Success in Retailing, Manufacturing, and Utilities | |
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| If You Don't Know Jewelry, Know Your Jeweler | |
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| Compete Like Mrs. B | |
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| Why Invest in Utility Companies? | |
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| High Profits in Honest-to-Goodness Manufacturing Companies | |
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| Risk, Diversification, and When to Sell | |
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| Risk and Volatility: How to Think Profitably about Them | |
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| Why Hold Cash: Liquidity Brings Opportunities | |
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| Diversification: How Many Baskets Should You Hold? | |
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| When to Sell | |
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| Market Efficiency | |
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| How Efficient Is the Stock Market? | |
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| Arbitrage and Hedge Funds | |
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| Profitability and Accounting | |
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| M = Monopoly = Money | |
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| Who Wins in Highly Competitive Industries? | |
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| Property, Plant, and Equipment: Good or Bad? | |
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| Key to Success: ROE and Other Ratios | |
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| Accounting Goodwill: Is It Any Good? | |
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| Psychology | |
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| How Much Psychology Should You Know? | |
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| How to Learn from Mistakes | |
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| Corporate Governance | |
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| Dividends: Do They Make Sense in This Day and Age? | |
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| Should You Invest in Companies That Repurchase Their Own Shares? | |
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| Corporate Governance: Employees, Directors, and CEOs | |
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| Large Shareholders: They Are Your Friends | |
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| Conclusion B = Baseball = Buffett | |
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| Appendix A Summary of the Book | |
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| Notes | |
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| About the Author | |
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| Index | |