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Findability Formula The Easy, Non-Technical Approach to Search Engine Marketing

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ISBN-10: 0470420901

ISBN-13: 9780470420904

Edition: 2009

Authors: Heather F. Lutze

List price: $17.99
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To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and…    
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Book details

List price: $17.99
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 3/27/2009
Binding: Paperback
Pages: 288
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.100

Who This Book Is For
How This Book Is Different
The Secret Agent Pen Epiphany
About The Author
The Basics
First Things First
How People Search, Shop and Buy Online
The Art of the Keyword
Keyword Alignment on the Path to Purchase
The Keyword Discovery Process
Grouping & Theming To Complete Your Keyword List
Location, Location, Location
Writing Your Ad Text
After The Click
Bidding and Budgeting
Account Deployment
The Care and Feeding of Your Search Marketing Campaign
Hiring Help
The Top Five Errors To Avoid
PPC Keyword Bidding - The Experts Weigh In
Launch Checklist