Retail Business Kit for Dummies�

ISBN-10: 0470293306

ISBN-13: 9780470293300

Edition: 2nd 2008

Authors: Rick Segel

List price: $34.99 Buy it from $2.99
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The tools offered in Retail Business Kit For Dummies, 2nd Edition help readers with every aspect of the retail business; from inventory management, to establishing a connection with consumers, to e-commerce. Retail Business Kit For Dummies, 2nd Edition is an indispensible resource for both seasoned retail professionals and novices alike.
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Book details

List price: $34.99
Edition: 2nd
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/2/2008
Binding: Paperback
Pages: 408
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 0.990
Language: English

Testing the Retail Waters
Retailing: How It Really Works and How It Can Work for You
Defining Your Vision: It Starts with a Dream
Branding: Making Your Business Memorable
Get ting to Know Your Customers Before You Even Have Any
Settin' Up Shop
Location, Location, Location: Finding the Right Place to Do Business
Designing Stores That Work
Choosing Your Merchandise: What to Buy and Where to Find It
Get ting the Goods: Controlling Your Buying
Detailing the Retailing
Creating the Business Plan and Structure
The F ine Print: Crossing the T's and Dotting the I's
Creating Your In ternal Systems: The Day-to-Day Stuff
Finding, Hiring, and Keeping a Great Staff
Money Matters: Accounting for Money Coming In and Going Out
Spreading the Word Without Going Broke!
Generating Word-of-Mouth Advertising
Advertising Vehicles: What to Include in Your Arsenal
Signage: The Underutilized Killer Resource
Setting Up Successful Sales and Promotions
Selling Made Simple
Selling the Soft, Suggestive Way
Visual Merchandising for the Artistically Deprived and Financially Handicapped
Selling Online: It's an E-World
The Part of Tens
Ten Keys to Retailing Success
Ten Secrets of Extraordinary Customer Service
Ten Proven Management Practices
Appendix: About the CD
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