Unleashing Innovation How Whirlpool Transformed an Industry

ISBN-10: 0470192402

ISBN-13: 9780470192405

Edition: 2008

List price: $27.95 Buy it from $20.04
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Description:

Nancy Snyder is the Chief Innovation Officer at Whirlpool Corporation, where she has been since 1999. With Snyder at the helm Whirlpool has recently undergone one of the most successful innovation turnarounds in corporate history. This is both an account of how that took place, and a guide for leaders and managers to develop innovation strategies within their own companies. Snyder's method was to build innovation throughout every level of the Whilrpool organization, not just from the executive team or from R&D. When she started there the appliance industry was in a slump and WP had a reputation for stodginess. They made a conscious decision to turn this around and currently Whirlpool runs the most cutting edge brands in major and minor appliances - including Jenn-Air, Amana, KitchenAid and most recently merged with Maytag. Underlying the ideas put forth in the book is that people at every walk of life can innovation and that human nature drives people to create. This book shows how any company can build innovation into every employee's day to day job function, how to work on a macro level to embed innovation into company systems and business models and how to peg innovation to the bottom line.
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Book details

List price: $27.95
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/11/2008
Binding: Hardcover
Pages: 272
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.012
Language: English

Foreword
Preface
Introduction
The Anatomy of Innovation
Embedded Innovation in Action
Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers
Rational Drivers
The Strategic Architecture
Management Systems
The Innovation Machine
Innovators and Innovation Mentors
Managing Execution and Results
Emotional Drivers
Learn
Dream
Create
Heroes
Spirit
Conclusion: The Innovation Journey
Epilogue: Dragons Be Here
References
Acknowledgments
About the Authors
Index
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