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Patterns of Entrepreneurship Management

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ISBN-10: 0470169699

ISBN-13: 9780470169698

Edition: 3rd 2010

Authors: Jack M. Kaplan, Anthony C. Warren, Kaplan

List price: $184.99
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This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.
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Book details

List price: $184.99
Edition: 3rd
Copyright year: 2010
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/14/2009
Binding: Paperback
Pages: 432
Size: 7.75" wide x 9.75" long x 0.75" tall
Weight: 1.540
Language: English

Getting Started As An Entrepreneur
What is an Entrepreneur?
The Entrepreneurial Process?
The Art of Innovation-Developing Ideas and Business Opportunities?
Analyzing the Market, Customers, and Competition?
Writing the Winning Business Plan?
Setting Up the Company
Money Sources - Finding And Managing The Process
Bootstrapping and Financing the Closely Held Company?
Equity Financing for High Growth?
Managing the Money
Discovering Value in Intellectual Property: The Competitive Edge?
Business Models and the Power of Information?
Managing the Team?
Communicating And Exiting
Communicating the Opportunity and Making a Presentation
Scaling and Exiting the Venture