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Ernst and Young Business Plan Guide

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ISBN-10: 0470112697

ISBN-13: 9780470112694

Edition: 3rd 2007 (Revised)

Authors: Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt, Ernst and Young Firm Staff

List price: $21.95
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Description:

In todays competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running. Completely revised and updated to reflect todays dynamic business environment, The Ernst & Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what…    
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Book details

List price: $21.95
Edition: 3rd
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 6/4/2007
Binding: Paperback
Pages: 256
Size: 5.75" wide x 9.00" long x 0.75" tall
Weight: 0.660
Language: English

Acknowledgments
Preface
A Dedication to Entrepreneurship and the Entrepreneurs of America
About the Authors
About Ernst & Young's Strategic Growth Markets
The Ernst & Young Entrepreneur of the Year Program
The Purpose of a Business Plan
The Business Plan
Who Reads the Business Plan?
Legal Forms of a Business
Due Diligence
An In-Depth Look at a Business Plan
Contents
Executive Summary
General Company Description
Products and Services
Marketing Plan
Operational Plan
Management and Organization
Major Milestones
Structure and Capitalization
Financial Plan
Confidentiality Agreements
Further Considerations
Other Resources for Entrepreneurs
Resources for Entrepreneurs
Conclusion
Index