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Little Book of Common Sense Investing The Only Way to Guarantee Your Fair Share of Stock Market Returns

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ISBN-10: 0470102101

ISBN-13: 9780470102107

Edition: 2007

Authors: John C. Bogle

List price: $24.95
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Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner's game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser's game. Common sense tells us--and history confirms--that the simplest and most efficient investment strategy is to buy and hold all of the nation's publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the "only" investment that guarantees you with your fair share of stock market returns. To learn how to make index investing work…    
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Book details

List price: $24.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/5/2007
Binding: Hardcover
Pages: 240
Size: 6.25" wide x 7.50" long x 0.75" tall
Weight: 0.836
Language: English

A Parable
Rational Exuberance
Cast Your Lot with Business
How Most Investors Turn a Winner's Game into a Loser's Game
The Grand Illusion
Taxes Are Costs, Too
When the Good Times No Longer Roll
Selecting Long-Term Winners
Yesterday's Winners, Tomorrow's Losers
Seeking Advice to Select Funds?
Focus on the Lowest-Cost Funds
Profit from the Majesty of Simplicity
Bond Funds and Money Market Funds
Index Funds That Promise to Beat the Market
The Exchange Traded Fund
What Would Benjamin Graham Have Thought about Indexing?
"The Relentless Rules of Humble Arithmetic"
What Should I Do Now?