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| Preface | |
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| Tourism Overview | |
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| Tourism in Perspective | |
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| Introduction | |
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| What Is Tourism? | |
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| Components of Tourism and Tourism Management | |
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| Basic Approaches to the Study of Tourism | |
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| Economic Importance | |
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| Benefits and Costs of Tourism | |
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| Summary | |
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| Key Concepts | |
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| Internet Sites | |
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| Internet Exercise | |
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| Questions for Review and Discussion | |
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| Case Problems | |
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| Selected References | |
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| Tourism through the Ages | |
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| Introduction | |
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| Early Beginnings | |
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| Early (and Later) Tourist Attractions | |
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| Early Economic References | |
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| The First Travel Agents | |
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| Historic Transportation | |
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| Accommodations | |
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| Chronologies of Travel | |
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| Summary | |
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| About The Reading | |
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| Reading 2.1 | |
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| Some Past, Present, and Future Trends in the Travel Industry | |
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| Key Concepts | |
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| Internet Sites | |
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| Internet Exercises | |
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| Questions for Review and Discussion | |
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| Selected References | |
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| Career Opportunities | |
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| Introduction | |
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| Job Forecasts | |
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| Job Requirements | |
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| Career Possibilities | |
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| Career Paths in Tourism | |
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| Internships | |
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| Other Sources of Career Information | |
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| Summary | |
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| Key Concepts | |
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| Internet Sites | |
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| Internet Exercise | |
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| Questions for Review and Discussion | |
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| Case Problems | |
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| Selected References | |
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| How Tourism Is Organized | |
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| World, National, Regional, and Other Organizations | |
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| Introduction | |
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| International Organizations | |
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| Developmental Organizations (International and National) | |
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| Regional International Organizations | |
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| National Organizations | |
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| Regional Organizations | |
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| State and Community Organizations | |
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| Summary | |
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| About The Reading | |
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| Reading 4.1 | |
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| Pacific Asia Travel Association | |
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| Key Concepts | |
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| Internet Sites | |
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| Internet Exercises | |
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| Questions for Review and Discussion | |
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| Case Problems | |
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| Selected References | |
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| Passenger Transportation | |
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| Introduction | |
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| The Airline Industry | |
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| The Rail Industry | |
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| The Motorcoach Industry | |
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| The Automobile | |
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| The Cruise Industry | |
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| Other Modes | |
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| Summary | |
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| About The Reading | |
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| Reading 5.1 | |
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| Australia's Olympic Park Station and Rail Link | |
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| Key Concepts | |
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| Internet Sites | |
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| Internet Exercises | |
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| Questions for Review and Discussion | |
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| Case Problems | |
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| Selected References | |
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| Hospitality and Related Services | |
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| Introduction | |
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| The Lodging Industry | |
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| The Food Service Industry | |
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| Meeting Planners | |
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| Meetings and Conventions | |
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| Summary | |
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| Key Concepts | |
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| Internet Sites | |
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| Internet Exercises | |
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| Questions for Review and Discussion | |
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| Case Problems | |
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| Selected References | |
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| Organizations in the Distribution Process | |
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| Introduction | |
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| Travel Agents | |
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| Internet | |
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| Consolidators | |
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| The Tour Wholesaler | |
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| Specialty Channelers | |
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| Choosing Channels | |
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| Summary | |
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| Key Concepts | |
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| Internet Sites | |
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| Internet Exercises | |
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| Questions for Review and Discussion | |
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| Case Problems | |
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| Selected References | |
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| Attractions, Entertainment, Recreation, and Other | |
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| Introduction | |
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| Attractions | |
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| Gaming | |
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| Recreation | |
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| Entertainment | |
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| Festivals and Events | |
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| Shopping | |
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| Education | |
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| Publishing | |
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| Marketing and Publicity Organizations | |
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| Miscellaneous Services | |
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| Summary | |
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| About The Reading | |
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| Reading 8.1 | |
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| History of Amusement Parks | |
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| Key Concepts | |
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| Internet Sites | |
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| Internet Exercises | |
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| Questions for Review and Discussion | |
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| Case Problem | |
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| Selected References | |
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| Understanding Travel Behavior | |
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| Motivation for Pleasure Travel | |
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| Introduction | |
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| A Focus on Customers | |
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| The Need for a Theory | |
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| The Development of Motivation Models | |
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| Summary | |
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| Key Concepts | |
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| Internet Exercise | |
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| Questions for Review and Discussion | |