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Covert Persuasion Psychological Tactics and Tricks to Win the Game

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ISBN-10: 0470051418

ISBN-13: 9780470051412

Edition: 2006

Authors: Kevin Hogan, James Speakman

List price: $24.95
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Description:

Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 2no2 into a 2yes2 almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he2s ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable." -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers "There2s more wisdom in this book than in 500 pages on the same subject. Whether you need to…    
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Book details

List price: $24.95
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/18/2006
Binding: Hardcover
Pages: 240
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.792
Language: English

Kevin Hogan is a national public speaker and founder of Success Dynamics Foundation, a nonprofit organization that strives to teach schoolchildren about making correct choices about drug use. An expert on body language, he is sought after by the media and even has interepreted President Clinton's demeanor during a televised speech for the New York Post . He holds a doctorate of clinical hypnotherapy from American Institute of Hypnotherapy (Irvine, California) and a Ph.D. in metaphysics from the American Institute of Holistic Theology (Youngstown, Ohio). Dr. Hogan has a clinical hypnotherapy practice and sees clients daily. He resides in Eagan, Minnesota.

Acknowledgments
Introduction
Covert Persuasion Begins in the Mind
From "No" to "Yes"
Covert Strategies for Changing Beliefs
Covert Persuasion 101:The Tactics
The Words of Covert Persuasion
The Focused Outcome Mindset
20 Keys to Using Covert Persuasion in a Story
Using Questions to Covertly Persuade
Using Emotions to Covertly Persuade
27 Observations About People And How to Covertly Persuade Them
Putting It All Together
Appendix Covert Persuasion Worksheet