Franchising for Dummies�

ISBN-10: 0470045817

ISBN-13: 9780470045817

Edition: 2nd 2006 (Revised)

List price: $24.99
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Description:

A new and revised edition of the friendly guide to franchising Buying a franchise is one of the most popular ways to start a business today and interest is only growing. Franchising For Dummies, Second Edition covers all the ins and outs of franchising, including tips on financing and managing the business. Written by the late Dave Thomas, the widely known founder of Wendy's, and franchising consultant Michael Seid, this is a comprehensive and reliable resource for anyone interested in purchasing a franchise. This edition includes updated data and information on opportunities for women and veterans, sources of capital, loans and leasing programs, human resources, and franchising trends. This Second Edition also includes a CD that delivers all the forms, sample business plans, and training and legal information you'll need to get started. The late Dave Thomas was the founder and CEO of Wendy's International, the global fast-food chain with more than 6,000 franchises. Michael Seid (West Hartford, CT) is a founder and Managing Director of MSA, a consulting firm specializing in franchising.
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Book details

List price: $24.99
Edition: 2nd
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/16/2006
Binding: Paperback
Pages: 408
Size: 7.25" wide x 9.25" long x 0.75" tall
Weight: 1.386
Language: English

Dave Thomas is a cornerstone of the Ruby community, and is personally responsible for many of its innovative directions and initiatives. He and original co-author Andy Hunt are founders of the Pragmatic Programmers and the Pragmatic Bookshelf.

Introduction
Franchising Basics: Separating the Myths from the Facts
The Power of the Brand: Franchising and You
Franchising Is More than Just a Food Industry
Mirror , Mirror, on the Wall: Am I to Be a Franchisee?
So You Want to Be a Franchisee?
Making the Choice: Deciding Which Business Is Right for You
Raising Capital: Wowing, Wrangling, and Winning
Signing on the Dotted Line: Legal Issues
Operating Your Franchise like a Well-Oiled Machine
The Start-Up: Setting Your Franchise's Wheels in Motion
Hiring , Training, and Other Staffing Decisions
Working with Your Franchisor and Fellow Franchisees
Attracting and Keeping Customers
Times Change: Deciding What to Do Next
Acquiring Other Franchises
Acquiring Other Brands
When the End Is Nigh
On the Flip Side: Building Your Own Franchise
From Small Business Owner to Franchisor
Growing Your Franchise Family
Building the Network: Expanding Wisely
The Part of Tens
Ten Keys to Franchise Success
Ten Questions to Ask Yourself Before Buying a Franchise
Appendixes
Glossary of Common Franchise Terms
About the CD
Index
End-User License Agreement
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