Franchising for Dummiesï¿½
Edition: 2nd 2006 (Revised)
List price: $24.99
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Description: A new and revised edition of the friendly guide to franchising Buying a franchise is one of the most popular ways to start a business today and interest is only growing. Franchising For Dummies, Second Edition covers all the ins and outs of franchising, including tips on financing and managing the business. Written by the late Dave Thomas, the widely known founder of Wendy's, and franchising consultant Michael Seid, this is a comprehensive and reliable resource for anyone interested in purchasing a franchise. This edition includes updated data and information on opportunities for women and veterans, sources of capital, loans and leasing programs, human resources, and franchising trends. This Second Edition also includes a CD that delivers all the forms, sample business plans, and training and legal information you'll need to get started. The late Dave Thomas was the founder and CEO of Wendy's International, the global fast-food chain with more than 6,000 franchises. Michael Seid (West Hartford, CT) is a founder and Managing Director of MSA, a consulting firm specializing in franchising.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $24.99
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/16/2006
Size: 7.25" wide x 9.25" long x 0.75" tall
Dave Thomas is a cornerstone of the Ruby community, and is personally responsible for many of its innovative directions and initiatives. He and original co-author Andy Hunt are founders of the Pragmatic Programmers and the Pragmatic Bookshelf.
|Franchising Basics: Separating the Myths from the Facts|
|The Power of the Brand: Franchising and You|
|Franchising Is More than Just a Food Industry|
|Mirror , Mirror, on the Wall: Am I to Be a Franchisee?|
|So You Want to Be a Franchisee?|
|Making the Choice: Deciding Which Business Is Right for You|
|Raising Capital: Wowing, Wrangling, and Winning|
|Signing on the Dotted Line: Legal Issues|
|Operating Your Franchise like a Well-Oiled Machine|
|The Start-Up: Setting Your Franchise's Wheels in Motion|
|Hiring , Training, and Other Staffing Decisions|
|Working with Your Franchisor and Fellow Franchisees|
|Attracting and Keeping Customers|
|Times Change: Deciding What to Do Next|
|Acquiring Other Franchises|
|Acquiring Other Brands|
|When the End Is Nigh|
|On the Flip Side: Building Your Own Franchise|
|From Small Business Owner to Franchisor|
|Growing Your Franchise Family|
|Building the Network: Expanding Wisely|
|The Part of Tens|
|Ten Keys to Franchise Success|
|Ten Questions to Ask Yourself Before Buying a Franchise|
|Glossary of Common Franchise Terms|
|About the CD|
|End-User License Agreement|