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How to Deal with Difficult Customers 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent

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ISBN-10: 0470045477

ISBN-13: 9780470045473

Edition: 2007

Authors: Dave Anderson

List price: $25.00
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For decades, sales trainers have avoided dealing with stubborn, obnoxious, and belligerent customers (otherwise known as S.O.B.s).Their reasoning is that only 10-150f customers are genuine jerks, so why spend your time learning to handle such a small number of occasions and focus instead on learning to sell to the easy, likeable, and reasonable. But in How to Deal with Difficult Customers, Dave Anderson addresses this issue head-on and addresses the question that is on every salesperson's mind-how you deal with those difficult sales prospects and achieve those sales opportunities that you are currently missing out on. Based on time tested strategies the author used to build and manage sales…    
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Book details

List price: $25.00
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/27/2006
Binding: Hardcover
Pages: 192
Size: 5.80" wide x 8.62" long x 0.82" tall
Weight: 0.682
Language: English

DAVE ANDERSON is President of Dave Anderson's Learn to Lead, and LearntoLead.comr, a cutting-edge Web site that provides free training resources to people in more than thirty countries. He is a member of the National Speakers Association and is a featured speaker at conventions worldwide. He is also the author of Up Your Business!, from Wiley.

About the Author
Understand the Ten Truths About SOBs
Toughen up; Sharpen up; Grow up & Go up
Don't Just Be Better, Be Different
Take the Fight Out of the Sales Process
How to Face and Finesse the SOB "Quadruple Threat"
Shovel the Piles While They're Small
Create a Cult
Create Urgency to Buy Today
Learn to Read an SOB's Mind
Be Prepared to Walk Away