How to Deal with Difficult Customers 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent

Name: How to Deal with Difficult Customers 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
Price: 16.93 USD
Availability: InStock
ISBN: 9780470045473

ISBN-10: 0470045477

ISBN-13: 9780470045473

Edition: 2007

Authors: Dave Anderson

List price: $25.00

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Description:

For decades, sales trainers have avoided dealing with stubborn, obnoxious, and belligerent customers (otherwise known as S.O.B.s).Their reasoning is that only 10-150f customers are genuine jerks, so why spend your time learning to handle such a small number of occasions and focus instead on learning to sell to the easy, likeable, and reasonable. But in How to Deal with Difficult Customers, Dave Anderson addresses this issue head-on and addresses the question that is on every salesperson's mind-how you deal with those difficult sales prospects and achieve those sales opportunities that you are currently missing out on. Based on time tested strategies the author used to build and manage sales…

Book details

List price: $25.00
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/27/2006
Binding: Hardcover
Pages: 192
Size: 5.80" wide x 8.62" long x 0.82" tall
Weight: 0.682
Language: English

DAVE ANDERSON is President of Dave Anderson's Learn to Lead, and LearntoLead.comr, a cutting-edge Web site that provides free training resources to people in more than thirty countries. He is a member of the National Speakers Association and is a featured speaker at conventions worldwide. He is also the author of Up Your Business!, from Wiley.



Preface


Acknowledgments


About the Author


Introduction



Understand the Ten Truths About SOBs



Toughen up; Sharpen up; Grow up & Go up



Don't Just Be Better, Be Different



Take the Fight Out of the Sales Process



How to Face and Finesse the SOB "Quadruple Threat"



Shovel the Piles While They're Small



Create a Cult



Create Urgency to Buy Today



Learn to Read an SOB's Mind



Be Prepared to Walk Away


Notes.Bibliography