Big Payback The History of the Business of Hip-Hop

ISBN-10: 0451234782

ISBN-13: 9780451234780

Edition: 2011

Authors: Dan Charnas

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Description:

The Big Paybacktakes readers from the first $15 made by a "rapping DJ" in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Paybacktallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean "Diddy" Combs. 300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.
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Book details

List price: $17.00
Copyright year: 2011
Publisher: Penguin Publishing Group
Publication date: 11/1/2011
Binding: Paperback
Pages: 688
Size: 6.00" wide x 9.25" long x 1.50" tall
Weight: 1.430
Language: English

Note from the Author
Number Runners
Hip-hop's earliest entrepreneurs (1968-1981)
Uptown
Downtown
Genius of Rap
Creating hip-hop's first superstars (1980-1984)
Disco Inferno
Kings from Queens
The Beat Box
Def Jam fosters a revolution in art and commerce (1984-1988)
High
Low
Hip-Hop Nation
Rap traverses the continent (1988-1991)
West Side
East Side
Where Hip-Hop Lives
Rap conquers corporate radio (1991-1994)
Color Lines
Street Knowledge
Cops & Rappers
Time Warner and corporate America grapple with gangsta rap (1991-1995)
Truth
Consequances
Keeping It Real
The branding of hip-hop and the rise of the superempowered artist (1993-1999)
Credibility
Equity
An American Dream
Hip-hop cashes out (1999-2007)
Building
Selling
Epilogue: Harlem, November 4, 2008
Acknowledgments
Index
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