Big Payback The History of the Business of Hip-Hop
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Description: The Big Paybacktakes readers from the first $15 made by a "rapping DJ" in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Paybacktallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean "Diddy" Combs. 300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $17.00
Copyright year: 2011
Publisher: Penguin Publishing Group
Publication date: 11/1/2011
Size: 6.00" wide x 9.25" long x 1.50" tall
|Note from the Author|
|Hip-hop's earliest entrepreneurs (1968-1981)|
|Genius of Rap|
|Creating hip-hop's first superstars (1980-1984)|
|Kings from Queens|
|The Beat Box|
|Def Jam fosters a revolution in art and commerce (1984-1988)|
|Rap traverses the continent (1988-1991)|
|Where Hip-Hop Lives|
|Rap conquers corporate radio (1991-1994)|
|Cops & Rappers|
|Time Warner and corporate America grapple with gangsta rap (1991-1995)|
|Keeping It Real|
|The branding of hip-hop and the rise of the superempowered artist (1993-1999)|
|An American Dream|
|Hip-hop cashes out (1999-2007)|
|Epilogue: Harlem, November 4, 2008|