Big Payback The History of the Business of Hip-Hop

Name: Big Payback The History of the Business of Hip-Hop
Price: 4.45 USD
Availability: InStock
ISBN: 9780451234780

ISBN-10: 0451234782

ISBN-13: 9780451234780

Edition: 2011

Authors: Dan Charnas

List price: $20.00

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Description:

The Big Paybacktakes readers from the first $15 made by a "rapping DJ" in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Paybacktallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean "Diddy" Combs. 300 industry giants like Def Jam founders Rick Rubin and Russell…

Book details

List price: $20.00
Copyright year: 2011
Publisher: Penguin Publishing Group
Publication date: 11/1/2011
Binding: Paperback
Pages: 688
Size: 6.00" wide x 9.00" long x 1.40" tall
Weight: 1.430
Language: English



Note from the Author



Number Runners


Hip-hop's earliest entrepreneurs (1968-1981)



Uptown



Downtown



Genius of Rap


Creating hip-hop's first superstars (1980-1984)



Disco Inferno



Kings from Queens



The Beat Box


Def Jam fosters a revolution in art and commerce (1984-1988)



High



Low



Hip-Hop Nation


Rap traverses the continent (1988-1991)



West Side



East Side



Where Hip-Hop Lives


Rap conquers corporate radio (1991-1994)



Color Lines



Street Knowledge



Cops & Rappers


Time Warner and corporate America grapple with gangsta rap (1991-1995)



Truth



Consequances



Keeping It Real


The branding of hip-hop and the rise of the superempowered artist (1993-1999)



Credibility



Equity



An American Dream


Hip-hop cashes out (1999-2007)



Building



Selling


Epilogue: Harlem, November 4, 2008


Acknowledgments


Index