Everything I Know about Business I Learned from the Grateful Dead The Ten Most Innovative Lessons from a Long, Strange Trip

Name: Everything I Know about Business I Learned from the Grateful Dead The Ten Most Innovative Lessons from a Long, Strange Trip
Price: 4.68 USD
Availability: InStock
ISBN: 9780446583800

ISBN-10: 0446583804

ISBN-13: 9780446583800

Edition: 2012

Authors: Barry Barnes, John Perry Barlow

List price: $17.50

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Description:

The Grateful Dead, one of the most popular bands of all time, still enjoys incredible relevance to this day. But let's admit it, they weren't exactly poster boys for corporate America. Or were they? For an extraordinary 30 years, the Dead improvised a business plan-all while making huge profits and pioneering practices subsequently embraced by the business world. Now, business professor and lifelong Deadhead Barry Barnes shares the 10 most innovative business lessons from the band's illustrious career, including: creating and delivering superior customer value; implementing a flat management structure; sharing your content; and more. Barnes shows how the Dead were masters of "strategic…

Book details

List price: $17.50
Copyright year: 2012
Publisher: Grand Central Publishing
Publication date: 11/20/2012
Binding: Paperback
Pages: 256
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.484
Language: English

Barry Barnes is a professor at Nova Southeastern University in Florida.



Foreword



Prologue: The Business Genius of the Grateful Dead



Master Strategic Improvisation: How the Dead Learned to Plan and Act at the Same Time



Live Your Values: How the Dead Did Well by Doing Good



Be Kind to Your Customers: How the Dead Offered Superior Customer Value



Share Your Content: How the Dead Exploited the Power of "Free"



Create a Business Tribe: How the Dead Collaborated with the Deadheads



Insource: How the Dead Learned Do-It-Yourself Business



Innovate Constantly: How the Dead Stayed on the Cutting Edge



Transform Through Leadership: How Jerry Garcia Inspired Greatness in the Dead



Share the Power: How the Dead Encouraged Employees to Lead



Exploit the Experience Economy: How the Dead Kept It Real


Epilogue: The Accidental Capitalists


List of Key Sources


Index