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| Foreword | |
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| Preface | |
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| Acknowledgments | |
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| Psychophysiology in the context of media processes and effects research | |
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| A brief history of media effects research | |
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| Early research-the impact of film content | |
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| Behaviorism's strong influence | |
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| Early behaviorist communication research | |
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| Opening the black box-the information processing approach | |
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| The second debut of physiology in media research | |
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| The third time's a charm: psychophysiological approaches to media | |
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| Psychophysiology: theoretical assumptions and a history of the field | |
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| Basic assumptions of psychophysiology | |
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| The brain is embodied | |
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| The work of the brain & the body happens over time | |
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| The subtractive method applies to analyzing physiological systems | |
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| The body's primary job is to keep itself alive | |
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| Cognitive processes can be inferred from bodily reactions | |
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| Psychophysiological measures are monstrosities | |
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| Psychophysiology: a field with a long legacy | |
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| Benefits and drawbacks of psychophysiology | |
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| Key terms and concepts in psychophysiology | |
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| Tracing the basics of the signal chain from body to computer | |
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| Electrodes and leads | |
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| Photoplethysmographs | |
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| Electrode cables and bioamplifiers | |
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| Filtering | |
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| AD/DA boards | |
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| Psychophysiological signal vocabulary | |
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| Tonic and phasic responses | |
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| Change scores | |
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| Habituation and sensitization | |
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| Summary | |
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| Psychophysiological measures of cognitive processing of media | |
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| Conceptualizing cognitive processing of mediated content | |
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| The limited capacity model of motivated, mediated, message processing | |
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| Cardiac activity: a physiological measure of cognitive processing | |
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| Psychological meaning of heart rate | |
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| Basic anatomy and physiology of the cardiac system | |
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| Recording the ECG in the media research lab | |
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| Equipment and technical procedures for recording the ECG | |
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| Analysis of cardiac activity data | |
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| Examples of research using heart rate to study cognitive processing of media | |
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| EEG: a measure of cortical activity underlying cognitive processing of media | |
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| Psychological meaning of EEG | |
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| Recording the EEG signal | |
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| Examples of research using EEG to study cognitive processing of media | |
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| Summary | |
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| Psychophysiological measures of emotional processing of media | |
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| The nature of human emotion | |
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| Mind/body interaction in emotion | |
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| Arousal and valence as superordinate dimensions of emotion | |
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| Skin conductance: an electrodermal measure of arousal | |
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| Psychological meaning of skin conductance | |
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| Measuring skin conductance in the media research lab | |
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| Skin conductance recording equipment and supplies | |
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| Skin conductance electrode placement | |
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| Analysis of skin conductance data | |
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| Examples of the use of skin conductance in media research | |
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| Facial EMG: a measure of emotional valence | |
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| Psychological meaning of facial EMG | |
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| Specific facial muscle activation as an index of emotional valence | |
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| Recording the facial EMG signal | |
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| Electrode placement for recording facial EMG | |
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| Analysis of facial EMG data | |
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| Review of recent facial EMG research on emotional processing of media | |
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| Summary | |
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| Emerging psychophysiological measures for media research | |
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| The eye-blink startle response | |
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| Conceptual understanding of startle | |
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| Measuring eye-blink startle | |
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| Recent startle research in media psychology | |
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| The post-auricular startle response | |
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| Another facial EMG measure: Levator labii | |
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| Heart rate variability (HRV) | |
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| Functional magnetic resonance imaging (fMRI) | |
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| Summary | |
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| Connecting psychophysiology to other measures of mediated message processing | |
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| Gaining a proper perspective on data obtained from multiple forms of measurement | |
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| Understanding relationships between psychophysiological and other measures of processing | |
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| Combining self-report and psychophysiological measures of mediated message processing | |
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| Self-report measures as indices conceptually related to embodied mental processes | |
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| Self-report measures as moderating or emerging from embodied mental processes | |
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| Self-report measures of individual differences impacting embodied mental processes | |
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| Continuous Response Measurement: a dynamic alternative for measuring psychological states | |
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| Thought listing: capturing the qualitative experience of mediated message processing | |
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| Secondary task reaction time: a behavioral measure of cognitive resources | |
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| Measures of memory: performance indicators of mediated message processing | |
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| Summary | |
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| On your own: setting up a media psychophysiology lab and conducting experiments | |
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| Finding the space | |
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| Furnishing the space | |
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| Purchasing and understanding your lab equipment | |
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| Passing on your understanding: lab training | |
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| Designing experiments | |
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| Conducting experiments | |
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| Summary | |
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| Appendix-sample table of contents for lab manual | |
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| psychophysiological measures and meaning: implications of current research and a peek at the future | |
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| Violent media, violent minds? Insights from psychophysiological measures | |
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| News and L curious mind: knowledge gained through psychophysiological measurement | |
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| Persuasion and psychophysiological measures of mediated message processing | |
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| The future of psychophysiology in studying mediated message processing | |
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| Conclusion | |
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| Glossary | |
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| Bibliography | |
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| Index | |