Social Communication in Advertising Consumption in the Mediated Marketplace
Edition: 3rd 2005 (Revised)
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Description: This third edition addresses new issues such as the Internet & globalization.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $56.95
Copyright year: 2005
Publication date: 9/28/2005
Size: 6.00" wide x 8.75" long x 1.25" tall
|Preface to the Third Edition|
|From Traditional to Industrial Society|
|Advertising in the Transition from Industrial to Consumer Society|
|Advertising and the Development of Communications Media|
|Advertising and the Development of Agencies|
|The Structure of Advertisements|
|Goods as Communicators and Satisfiers|
|Consumer Cultures and Mediated Markets|
|Late Modern Consumer Society|
|Media in the Mediated Marketplace|
|Full Service Agencies: Globalization and unbundling|
|Structure and Agency: Tensions at play in advertising design|
|The Mobilization of the Yuppies and Generation X|
|Negotiated Messaging for Generation X|
|Mobilizing the Culturati|
|The Fifth Frame|
|Issues in Social Policy|