Social Communication in Advertising Consumption in the Mediated Marketplace

ISBN-10: 0415966760

ISBN-13: 9780415966764

Edition: 3rd 2005 (Revised)

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This third edition addresses new issues such as the Internet & globalization.
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Book details

List price: $56.95
Edition: 3rd
Copyright year: 2005
Publisher: Routledge
Publication date: 9/28/2005
Binding: Paperback
Pages: 696
Size: 6.00" wide x 8.75" long x 1.25" tall
Weight: 2.046
Language: English

Preface to the Third Edition
Introduction
From Traditional to Industrial Society
Advertising in the Transition from Industrial to Consumer Society
Advertising and the Development of Communications Media
Advertising and the Development of Agencies
The Structure of Advertisements
Goods as Communicators and Satisfiers
Consumer Cultures and Mediated Markets
Late Modern Consumer Society
Media in the Mediated Marketplace
Full Service Agencies: Globalization and unbundling
Structure and Agency: Tensions at play in advertising design
The Mobilization of the Yuppies and Generation X
Negotiated Messaging for Generation X
Mobilizing the Culturati
The Fifth Frame
Issues in Social Policy
Notes
Index
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