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Advertising and Consumer Culture Reader

ISBN-10: 0415963303

ISBN-13: 9780415963305

Edition: 2009

Authors: Joseph Turow, Matthew P. McAllister

List price: $60.95
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Book details

List price: $60.95
Copyright year: 2009
Publisher: Routledge
Publication date: 4/30/2009
Binding: Paperback
Pages: 456
Size: 6.75" wide x 9.75" long x 1.00" tall
Weight: 1.980
Language: English

Joseph Turow, called by the New York Times "probably the reigning academic expert on media fragmentation," is Robert Lewis Shayon Professor and Associate Dean for Graduate Studies at the Annenberg School for Communication, University of Pennsylvania. He is the the author of Breaking Up America: Advertisers and the New Media World, among other books, and the editor of The Wired Homestead (MIT Press, 2003).

Introduction
Thinking critically about advertising and consumer culture
The historical impact of advertising and consumer culture
Advertising and consumer culture in a social context
The origins of advertising and consumer culture
The globalization of advertising and consumer culture
The content of advertising and consumer culture
The future of advertising and consumer culture
Resisting and celebrating advertising and consumer culture