Sport and the Media Managing the Nexus
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Edition: 2nd 2015 (Revised)
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Successful media relations and a sound communication strategy are essential for all sports organisations. Any successful manager working in sport must have a clear understanding of how the media works and also the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to…
Copyright year: 2015
Publisher: Taylor & Francis Group
Publication date: 6/22/2015
Size: 7.00" wide x 9.50" long x 0.75" tall