Skip to content

Marketing for Cultural Organizations New Strategies for Attracting Audiences - Third Edition

Best in textbook rentals since 2012!

ISBN-10: 0415626978

ISBN-13: 9780415626972

Edition: 2013

Authors: Bonita M. Kolb

List price: $68.95
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Marketing for Cultural Organizationspresents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is…    
Customers also bought

Book details

List price: $68.95
Copyright year: 2013
Publisher: Routledge
Publication date: 6/24/2013
Binding: Paperback
Pages: 190
Size: 6.46" wide x 8.98" long x 0.43" tall
Weight: 0.638
Language: English

Dr Brent Davies is Professor of International Leadership Development at the University of Hull . He is also a Professorial Fellow at the University of Melbourne, Visiting Professor at the Institute of Education (University of London), Special Professor at the University of Nottingham and a Faculty Member of the Centre on Educational Governance at the University of Southern California. He is an Associate Director of the Specialist Schools and Academies Trust. nbsp;Brent spent the first ten years of his career working as a teacher in South London. He then moved into higher education and now works exclusively on leadership and management development programmes for senior and middle managers in…    

Preface
Cultural Marketing Challenges
From High Art to Popular Culture
The New Culture Participant
Marketing and the Environment
Consumer Motivation and the Purchase Process
Consumer Segmentation
Researching the Consumer
The Product and the Venue
Pricing and Funding as Revenue Sources
Promotion of the Marketing Message
Marketing Worksheets
Index