Orality and Literacy

ISBN-10: 0415538386

ISBN-13: 9780415538381

Edition: 3rd 2013 (Revised)

Authors: Walter J. Ong

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Walter J. Ong’s classic work provides a fascinating insight into the social effects of oral, written, printed and electronic technologies, and their impact on philosophical, theological, scientific and literary thought.This thirtieth anniversary edition – coinciding with Ong’s centenary year – reproduces his best-known and most influential book in full and brings it up to date with two new exploratory essays by cultural writer and critic John Hartley. Hartley provides:A scene-setting chapter that situates Ong’s work within the historical and disciplinary context of post-war Americanism and the rise of communication and media studies;A closing chapter that follows up Ong’s work on orality and literacy in relation to evolving media forms, with a discussion of recent criticisms of Ong’s approach, and an assessment of his concept of the ‘evolution of consciousness’;Extensive references to recent scholarship on orality, literacy and the study of knowledge technologies, tracing changes in how we know what we know.These illuminating essays contextualize Ong within recent intellectual history, and display his work’s continuing force in the ongoing study of the relationship between literature and the media, as well as that of psychology, education and sociological thought.
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Book details

List price: $20.99
Edition: 3rd
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 11/1/2012
Binding: Paperback
Pages: 264
Size: 5.00" wide x 7.50" long x 0.75" tall
Weight: 0.880
Language: English

Before Ongism: "To become what we want to be, we have to decide what we were" Orality & Literacy: The Technologization Of The Word
The orality of language
The literate mind and the oral past
Did you say �Ǡoral literature'?
The modern discovery of primary oral cultures
Early awareness of oral tradition
The Homeric question
Milman Parry's discovery
Consequent and related work
Some psychodynamics of orality
Sounded word as power and action
You know what you can recall: mnemonics and formulas
Further characteristics of orally based thought and expression
Additive rather than subordinative
Aggregative rather than analytic
Redundant or �Ǡcopious'
Conservative or traditionalist
Close to the human lifeworld
Agonistically toned
Empathetic and participatory rather than objectively distanced
Situational rather than abstract
Oral memorization
Verbomotor lifestyle
The noetic role of heroic �Ǡheavy' gures and of the bizarre
The interiority of sound
Orality, community and the sacral
Words are not signs
Writing restructures consciousness
The new world of autonomous discourse
Plato, writing and computers
Writing is a technology
What is �Ǡwriting' or �Ǡscript'?
Many scripts but only one alphabet
The onset of literacy
From memory to written records
Some dynamics of textuality
Distance, precision, grapholects and magnavocabularies
Interactions: rhetoric and the places
Interactions: learned languages
Tenaciousness of orality
Print, space and closure
Hearing-dominance yields to sight-dominance
Space and meaning
Books, contents and labels
Meaningful surface
Typographic space
More diffuse effects
Print and closure: intertextuality
Post-typography: electronics
Oral memory, the story line and characterization
The primacy of the story line
Narrative and oral cultures
Oral memory and the story line
Closure of plot: travelogue to detective story
The �Ǡround' character, writing and print
Some theorems
Literary history
New Criticism and Formalism
Textualists and deconstructionists
Speech-act and reader-response theory
Social sciences, philosophy, biblical studies
Orality, writing and being human
�ǠMedia' versus human communication
The inward turn: consciousness and the text
After Ongism: The Evolution of Networked Intelligence
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