Applied Public Relations Cases in Stakeholder Management

Name: Applied Public Relations Cases in Stakeholder Management
Price: 13.0 USD
Availability: InStock
ISBN: 9780415526593

ISBN-10: 0415526590

ISBN-13: 9780415526593

Edition: 3rd 2015 (Revised)

Authors: Marcie Hinton, Kathy Brittain Richardson

List price: $62.99

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Description:

With its practical orientation and scope, Applied Public Relationsis the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Brittain Richardson examines how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. Some of the cases detail positive, award-winning practices, while others provide an overview of practices that were less successful. Richardson’s organization of case studies allows instructors to use the…

Book details

List price: $62.99
Edition: 3rd
Copyright year: 2015
Publisher: Taylor & Francis Group
Publication date: 4/7/2015
Binding: Paperback
Pages: 258
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.836
Language: English