Marketing the Arts A Fresh Approach

Name: Marketing the Arts A Fresh Approach
Price: 9.49 USD
Availability: InStock
ISBN: 9780415496865

ISBN-10: 0415496861

ISBN-13: 9780415496865

Edition: 2010

Authors: Finola Kerrigan, Finola Kerrigan

List price: $46.99

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Book details

List price: $46.99
Copyright year: 2010
Publisher: Taylor & Francis Group
Publication date: 4/21/2010
Binding: Paperback
Pages: 308
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 1.210
Language: English



List of Figures


List of Tables


Notes on Contributors


Acknowledgements


List of Abbreviations



Marketing the Arts




Challenging Conventions in Arts Marketing: Experiencing the Skull




The Artist in Brand Culture




The Tension between Artistic and Market Orientation in Visual Art




From Missionary to Market Maker: Reconceptualizing Arts Marketing in Practice




Conversation, Collaboration and Cooperation: Courting New Audiences for a New Century




Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities




Generating Aesthetic Experiences from Ordinary Activity: New Technology and the Museum Experience




From Luxury to Necessity: the Changing Role of Qualitative Research in the Arts




Dreaming of Artistic Excellence, Popularity, or Both?




Between Fan Culture and Copyright Infringement: Manga Scanlation




Bluegrass Revival: Marketing and Authenticity in the Hills of Appalachia




Evolving Perspectives on Music Consumption




Musings from Miles: What Miles Davis Can Tell Us about Music and Marketing




A Night at the Theatre: Moving Arts Marketing from the Office to the Kitchen and Beyond




Museums in Society or Society as a Museum? Museums, Culture and Consumption in the (Post) Modern World




Extreme Cultural and Marketing Makeover: Liverpool Home Edition




The Brand Stripped Bare by its Marketers, Even



References


Index