Marketing the Arts A Fresh Approach

ISBN-10: 0415496861

ISBN-13: 9780415496865

Edition: 2010

Authors: Daragh O'reilly, Finola Kerrigan

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Book details

List price: $38.99
Copyright year: 2010
Publisher: Taylor & Francis Group
Publication date: 6/2/2010
Binding: Paperback
Pages: 328
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.946
Language: English

List of Figures
List of Tables
Notes on Contributors
Acknowledgements
List of Abbreviations
Marketing the Arts
Challenging Conventions in Arts Marketing: Experiencing the Skull
The Artist in Brand Culture
The Tension between Artistic and Market Orientation in Visual Art
From Missionary to Market Maker: Reconceptualizing Arts Marketing in Practice
Conversation, Collaboration and Cooperation: Courting New Audiences for a New Century
Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities
Generating Aesthetic Experiences from Ordinary Activity: New Technology and the Museum Experience
From Luxury to Necessity: the Changing Role of Qualitative Research in the Arts
Dreaming of Artistic Excellence, Popularity, or Both?
Between Fan Culture and Copyright Infringement: Manga Scanlation
Bluegrass Revival: Marketing and Authenticity in the Hills of Appalachia
Evolving Perspectives on Music Consumption
Musings from Miles: What Miles Davis Can Tell Us about Music and Marketing
A Night at the Theatre: Moving Arts Marketing from the Office to the Kitchen and Beyond
Museums in Society or Society as a Museum? Museums, Culture and Consumption in the (Post) Modern World
Extreme Cultural and Marketing Makeover: Liverpool Home Edition
The Brand Stripped Bare by its Marketers, Even
References
Index
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