Marketing the Arts A Fresh Approach
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $38.99
Copyright year: 2010
Publisher: Taylor & Francis Group
Publication date: 6/2/2010
Size: 6.00" wide x 9.00" long x 0.50" tall
|List of Figures|
|List of Tables|
|Notes on Contributors|
|List of Abbreviations|
|Marketing the Arts|
|Challenging Conventions in Arts Marketing: Experiencing the Skull|
|The Artist in Brand Culture|
|The Tension between Artistic and Market Orientation in Visual Art|
|From Missionary to Market Maker: Reconceptualizing Arts Marketing in Practice|
|Conversation, Collaboration and Cooperation: Courting New Audiences for a New Century|
|Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities|
|Generating Aesthetic Experiences from Ordinary Activity: New Technology and the Museum Experience|
|From Luxury to Necessity: the Changing Role of Qualitative Research in the Arts|
|Dreaming of Artistic Excellence, Popularity, or Both?|
|Between Fan Culture and Copyright Infringement: Manga Scanlation|
|Bluegrass Revival: Marketing and Authenticity in the Hills of Appalachia|
|Evolving Perspectives on Music Consumption|
|Musings from Miles: What Miles Davis Can Tell Us about Music and Marketing|
|A Night at the Theatre: Moving Arts Marketing from the Office to the Kitchen and Beyond|
|Museums in Society or Society as a Museum? Museums, Culture and Consumption in the (Post) Modern World|
|Extreme Cultural and Marketing Makeover: Liverpool Home Edition|
|The Brand Stripped Bare by its Marketers, Even|