Qualitative Research Methods in Public Relations and Marketing Communications

Name: Qualitative Research Methods in Public Relations and Marketing Communications
Price: 23.74 USD
Availability: InStock
ISBN: 9780415471183

ISBN-10: 0415471184

ISBN-13: 9780415471183

Edition: 2nd 2011 (Revised)

Authors: Christine Daymon, Immy Holloway

List price: $46.99

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Description:

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition:Identifies the skills and strategies needed to conduct authentic, trustworthy researchHighlights specific analytical techniques associated within the main research approachesProvides new sections on internet-based research, critical…

Book details

List price: $46.99
Edition: 2nd
Copyright year: 2011
Publisher: Taylor & Francis Group
Publication date: 8/24/2010
Binding: Paperback
Pages: 416
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.386
Language: English

Professor Immy Holloway is a sociologist of health and illness and Reader in the Institute of Health and Community Studies at Bournemouth University. Professor Dawn Freshwater is Reader in Primary Care in the Institute of Health and Community Studies, Bournemouth University.