Essentials of Corporate Communication Implementing Practices for Effective Reputation Management

Name: Essentials of Corporate Communication Implementing Practices for Effective Reputation Management
Price: 38.69 USD
Availability: InStock
ISBN: 9780415328265

ISBN-10: 0415328268

ISBN-13: 9780415328265

Edition: 2007

Authors: Charles J. Fombrun, Cees B. M. Van Riel

List price: $83.95

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Description:

Communication is vital if a company is to remain in contact with its key clients. This text demonstrates that, in order maintain or boost productivity, an organisation needs to address both internal and external communication issues so that clients, suppliers and employees are all working towards the same goal.

Book details

List price: $83.95
Copyright year: 2007
Publisher: Routledge
Publication date: 4/17/2007
Binding: Hardcover
Pages: 328
Size: 6.46" wide x 9.41" long x 0.98" tall
Weight: 1.386
Language: English



Illustrations


Acknowledgments


Introduction The Communication System



What is Corporate Communication?



From Communication to Reputation



Creating Identity and Identification



Measuring Corporate Identity



Communicating with the Corporate Brand



Developing a Reputation Platform



Expressing the Company



Communicating with Key Stakeholders



Assessing the Effectiveness of Corporate Communication



Applied Reputation Research



Organizing Corporate Communication


Bibliography


Index