Essentials of Corporate Communication Implementing Practices for Effective Reputation Management
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Description: Communication is vital if a company is to remain in contact with its key clients. This text demonstrates that, in order maintain or boost productivity, an organisation needs to address both internal and external communication issues so that clients, suppliers and employees are all working towards the same goal.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $75.00
Copyright year: 2006
Publication date: 4/17/2007
Size: 6.50" wide x 9.50" long x 1.00" tall
|Introduction The Communication System|
|What is Corporate Communication?|
|From Communication to Reputation|
|Creating Identity and Identification|
|Measuring Corporate Identity|
|Communicating with the Corporate Brand|
|Developing a Reputation Platform|
|Expressing the Company|
|Communicating with Key Stakeholders|
|Assessing the Effectiveness of Corporate Communication|
|Applied Reputation Research|
|Organizing Corporate Communication|