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Advertising Concept and Copy

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ISBN-10: 0393733866

ISBN-13: 9780393733860

Edition: 3rd 2013

Authors: George Felton

List price: $65.00
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Description:

Advertising: Concept & Copy covers the conceptual process—from developing a smart strategy to executing it with strong, persuasive thinking and writing—with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising.
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Book details

List price: $65.00
Edition: 3rd
Copyright year: 2013
Publisher: W. W. Norton & Company, Incorporated
Publication date: 8/5/2013
Binding: Paperback
Pages: 320
Size: 0.85" wide x 1.09" long x 0.08" tall
Weight: 2.970
Language: English

George Felton teaches writing and copywriting at Columbus College of Art & Design in Ohio.