Business Side of Creativity The Complete Guide for Running a Graphic Design or Communications Business

ISBN-10: 039373093X

ISBN-13: 9780393730937

Edition: 2002 (Revised)

Authors: Cameron S. Foote

List price: $29.95
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


The Business Side of Creativity furnishes all freelance graphic designers, art directors, illustrators and copywriters with the tools needed to move ahead in the design business.
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99
Customers also bought

Book details

List price: $29.95
Copyright year: 2002
Publisher: W. W. Norton & Company, Incorporated
Binding: Paperback
Pages: 432
Size: 6.00" wide x 9.50" long x 0.25" tall
Weight: 1.584
Language: English

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.

Establishing A Freelance Business
Why the opportunity has never been better
But, is it really for you?
Planning your future
Running your freelance business
Long-term success
Section One Highlights
Freelance norms & standards
Pricing, Collecting & Taxation
Establishing how much to charge
Coming up with a job price
Presenting estimates to clients
Keeping more of what you get
Protecting your financial interests
Section Two Highlights
Financial norms & standards
Selling & Marketing
Going where the money is
Preparing your sales strategy
Which promotions work, which don't
Making the all-important sales presentation
Working with clients
Section Three Highlights
Selling & marketing norms & standards
Running A Multiperson Shop
Creating a viable organization
Staffing the organization
Managing a creative organization
Operational and profitability issues
Section Four Highlights
Multiperson shop norms & standards
Forming partnerships and corporations
Sample business plans
Basic business plan
Formal business/financial plan
Samples and forms
Biographical sketch
A bill of rights for creative suppliers and their clients
Job description
Employee noncompete agreement
Employee performance Evaluation
Salary adjustment Compilation
Working description
Retainer form
Assignment questionnaire
Using the assignment questionnaire
Estimating worksheet
Illustration questionnaire
Simple estimate
Proposal letter
Detailed proposal
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.