Business Side of Creativity The Complete Guide for Running a Graphic Design or Communications Business

Name: Business Side of Creativity The Complete Guide for Running a Graphic Design or Communications Business
Price: 7.7 USD
Availability: InStock
ISBN: 9780393730937

ISBN-10: 039373093X

ISBN-13: 9780393730937

Edition: 2002 (Revised)

Authors: Cameron S. Foote

List price: $29.95

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The Business Side of Creativity furnishes all freelance graphic designers, art directors, illustrators and copywriters with the tools needed to move ahead in the design business.

Book details

List price: $29.95
Copyright year: 2002
Publisher: W. W. Norton & Company, Incorporated
Binding: Paperback
Pages: 432
Size: 6.00" wide x 9.50" long x 0.25" tall
Weight: 1.584
Language: English

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.



Preface



Establishing A Freelance Business



Why the opportunity has never been better



But, is it really for you?



Planning your future



Running your freelance business



Long-term success


Section One Highlights


Freelance norms & standards



Pricing, Collecting & Taxation



Establishing how much to charge



Coming up with a job price



Presenting estimates to clients



Keeping more of what you get



Protecting your financial interests


Section Two Highlights


Financial norms & standards



Selling & Marketing



Going where the money is



Preparing your sales strategy



Which promotions work, which don't



Making the all-important sales presentation



Working with clients


Section Three Highlights


Selling & marketing norms & standards



Running A Multiperson Shop



Creating a viable organization



Staffing the organization



Managing a creative organization



Operational and profitability issues


Section Four Highlights


Multiperson shop norms & standards



Appendices



Forming partnerships and corporations



Sample business plans


Basic business plan


Formal business/financial plan



Samples and forms


Biographical sketch


A bill of rights for creative suppliers and their clients


Job description


Employee noncompete agreement


Employee performance Evaluation


Salary adjustment Compilation


Working description


Retainer form


Assignment questionnaire


Using the assignment questionnaire


Estimating worksheet


Illustration questionnaire


Simple estimate


Proposal letter


Detailed proposal


Index