Microstyle The Art of Writing Little

Name: Microstyle The Art of Writing Little
Price: 5.7 USD
Availability: InStock
ISBN: 9780393341812

ISBN-10: 039334181X

ISBN-13: 9780393341812

Edition: 2012

Authors: Christopher Johnson

List price: $15.95

30 day, 100% satisfaction guarantee!

Buy new: $21.63

Marketplace

4 new & used from $5.70

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.With advice for writing compelling blogs, pitches, ads,…

Book details

List price: $15.95
Copyright year: 2012
Publisher: W. W. Norton & Company, Incorporated
Publication date: 7/23/2012
Binding: Paperback
Pages: 256
Size: 5.50" wide x 8.30" long x 0.70" tall
Weight: 0.440
Language: English