Michael Jordan and the New Global Capitalism

Name: Michael Jordan and the New Global Capitalism
Price: 3.11 USD
Availability: InStock
ISBN: 9780393323696

ISBN-10: 0393323692

ISBN-13: 9780393323696

Edition: 2002 (Expanded)

Authors: Walter LaFeber

List price: $21.95

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Book details

List price: $21.95
Copyright year: 2002
Publisher: W. W. Norton & Company, Incorporated
Publication date: 9/17/2002
Binding: Paperback
Pages: 222
Size: 5.50" wide x 8.30" long x 0.50" tall
Weight: 0.440
Language: English



Preface



A Century of Preparation


The North Carolina Legacy


The Naismith Legacy


The Legacy of the Harlem Rens and "Dr. J"



The Globalization of Michael Jordan


Enter the Transnational Corporation


Enter the Swoosh


Enter the Communication Satellite



Bittersweet Championships


Selling a Championship


"Basketball Is My Escape ... Everything Else Is So Complicated"



New Frontiers--and Inner Cities


Perils of Globalization


Gambling--and the Media


Wrapping Himself in the Flag: The 1992 Olympics


"There's No Telling What Can Happen to the Business If China Truly Catches On"


"The Higher the Satellite, the Lower the Culture?"



A Faustian Bargain


Tragedy


Baseball Interlude


The Return



"The Greatest Endorser of the Twentieth-Century" or "An Insidious Form of Imperialism"?


Expanding the Empire


The Swooshifying of the World


Capital versus Culture: Implications and Conclusions



September 11 and After: The Struggle over the New Global Capitalism


"But Nothing Was Normal Anymore"


Where, and Why, the New Global Capitalism Failed--and the Tragic Results


The U.S. Response--Or, Are the New Technologies and American Democracy Compatible?


Conclusion: The New Global Capitalism after September 11


Acknowledgments


Notes


Selected Bibliography


Index