Switch How to Change Things When Change Is Hard

ISBN-10: 0385528752

ISBN-13: 9780385528757

Edition: 2010

Authors: Chip Heath, Dan Heath

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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems-the rational mind and the emotional mind-that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort-but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people-employees and managers, parents and nurses-have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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Book details

List price: $32.00
Copyright year: 2010
Publisher: Crown Publishing Group
Publication date: 2/16/2010
Binding: Hardcover
Pages: 320
Size: 6.00" wide x 8.75" long x 1.25" tall
Weight: 1.254
Language: English

Chip and Dan Heath are the co-authors of Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck. They also write a monthly column called 'Made to Stick' for Fast Company magazine.They have spoken and consulted at organisations such as Nike, Microsoft, the Nature Conservancy, the Navy, USAID/Tanzania and the American Heart Association.

Dan Heath, is an American bestselling author, and speaker. He, along with his brother Chip Heath, has co-authored three books, Switch: How to Change Things When Change Is Hard, Made to Stick: Why Some Ideas Survive and Others Die, and Decisive. He is also a columnist for Fast Company magazine. Made to Stick, was named the Best Business Book of the Year, was on the BusinessWeek bestseller list for 24 months, and has been translated into 29 languages. In 2013, his title Decisive made The New York Times Best Seller List.

Three Surprises About Change
Direct the Rider
Find the Bright Spots
Script the Critical Moves
Point to the Destination
Motivate the Elephant
Find the Feeling
Shrink the Change
Grow Your People
Shape the Path
Tweak the Environment
Build Habits
Rally the Herd
Keep the Switch Going
How to Make a Switch
Overcoming Obstacles
Next Steps
Recommendations for Additional Reading
Notes
Acknowledgments
Index
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