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Strategic Sports Event Management

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ISBN-10: 0367494663

ISBN-13: 9780367494667

Edition: 4th

Authors: Guy Masterman

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Description:

This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step- by-step guide to planning, organizing, managing and evaluating events. Now in a fully revised and updated fourth edition, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and the long term. It uses international case studies in every chapter, from the NBA and NFL to Formula 1 and the English Premier League, offering real-world insight…    
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Book details

Edition: 4th
Publisher: Taylor & Francis Group
Publication date: 11/19/2021
Binding: Paperback
Pages: 398
Size: 6.50" wide x 9.25" long x 0.75" tall
Weight: 1.760
Language: English