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Innovation in Advertising and Branding Communication

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ISBN-10: 0367443643

ISBN-13: 9780367443641

Edition: N/A

Authors: Llu�s Mas Manch�n

List price: $120.00
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This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores…    
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Book details

List price: $120.00
Publisher: Taylor & Francis Group
Publication date: 10/8/2020
Binding: Hardcover
Pages: 176
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.836
Language: English