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Services Marketing Concepts, Strategies, and Cases

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ISBN-10: 0357718305

ISBN-13: 9780357718308

Edition: 6th 2024 (Revised)

Authors: K. Douglas Hoffman, John E. G. Bateson

List price: $289.95
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Description:

Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the…    
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Book details

List price: $289.95
Edition: 6th
Copyright year: 2024
Publisher: Cengage Learning
Publication date: 3/27/2023
Binding: Paperback
Pages: 448
Size: 8.58" wide x 10.94" long x 0.63" tall
Weight: 2.002
Language: English

K. Douglas Hoffman earned his master's and doctorate degrees from the University of Kentucky and his bachelor's degree from The Ohio State University. He has been formally recognized for teaching excellence and has served as past education coordinator for the Services Marketing Special Interest Group of the American Marketing Association. Dr. Hoffman currently is a professor of marketing and has taught such courses as Principles of Marketing, Services Marketing, E-Marketing, Retail Management, and Marketing Management. His primary teaching and research passion is services marketing. He launched the first services marketing classes at Mississippi State University, the University of North…