Marketing:

Name: Marketing:
Price: 32.9 USD
Availability: InStock
ISBN: 9780357033791

ISBN-10: 0357033795

ISBN-13: 9780357033791

Edition: 2019

Authors: William M. Pride, O. C. Ferrell

List price: $188.95

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Description:

Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING 2020. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. This edition also expands coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. An eBook lets you highlight terms and includes embedded Concept Check quizzes to…

Book details

List price: $188.95
Copyright year: 2019
Publisher: South-Western Pub
Binding: Paperback
Size: 8.25" wide x 10.50" long x 1.00" tall
Weight: 3.564
Language: English