Consumer Psychology

Name: Consumer Psychology
Price: 106.41 USD
Availability: InStock
ISBN: 9780335229284

ISBN-10: 033522928X

ISBN-13: 9780335229284

Edition: 2010

Authors: Cathrine V. Jansson-Boyd

List price: $56.95

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Description:

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being. It will introduce the reader to a selection of issues in the area of consumer psychology and explore how theories within social, cognitive and developmental psychology can help explain consumption behaviours. It should provide an overview of a psychological perspective of consumption related issues to students, psychologists and other academics with an interest in the area.

Book details

List price: $56.95
Copyright year: 2010
Publisher: McGraw-Hill Education
Publication date: 1/16/2010
Binding: Paperback
Pages: 312
Size: 6.69" wide x 9.49" long x 0.55" tall
Weight: 1.100
Language: English



Consumer psychology: what it is and how it emerged


Consumer memory and learning


Perception and attention


Identity and consumption


The emotional consumer


Attitudes


Advertising psychology


Motivational determinants of consumer behaviour


Consumer decision making and brand loyalty


The Internet


Children as consumers


Consumption and happiness


Consumers and the environment


References


Author index


Subject Index