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Description: Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being. It will introduce the reader to a selection of issues in the area of consumer psychology and explore how theories within social, cognitive and developmental psychology can help explain consumption behaviours. It should provide an overview of a psychological perspective of consumption related issues to students, psychologists and other academics with an interest in the area.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $48.95
Copyright year: 2010
Publisher: McGraw-Hill Education
Publication date: 1/1/2010
Size: 6.75" wide x 9.50" long x 0.50" tall
|Consumer psychology: what it is and how it emerged|
|Consumer memory and learning|
|Perception and attention|
|Identity and consumption|
|The emotional consumer|
|Motivational determinants of consumer behaviour|
|Consumer decision making and brand loyalty|
|Children as consumers|
|Consumption and happiness|
|Consumers and the environment|