Marketing Higher Education Theory and Practice

Name: Marketing Higher Education Theory and Practice
Price: 9.89 USD
Availability: InStock
ISBN: 9780335220328

ISBN-10: 0335220320

ISBN-13: 9780335220328

Edition: 2008

Authors: Paul Gibbs, Felix Maringe

List price: $59.00

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Book details

List price: $59.00
Copyright year: 2008
Publisher: McGraw-Hill Education
Publication date: 12/1/2008
Binding: Paperback
Pages: 224
Size: 6.06" wide x 9.09" long x 0.55" tall
Weight: 0.748
Language: English



List of figures and tables


Preface


Acknowledgements



Theoretical underpinnings



A broad overview of education marketing



The commodification of transformation



Marketing as pro-education



'The student as customer' perspective



Formulating strategies for success



Putting marketing theory into practice



Positioning the institution in the market



The internationalization of higher education



Fundraising



Pricing what is valuable and worthy



Reputation management



Enrolment management



The role of marketing


Glossary


References


Index